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A convergência tecnológica e as transformações no processo de produção de conteúdo radiofónico
| Name: | Description: | Size: | Format: | |
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| 6.21 MB | Adobe PDF |
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Abstract(s)
O presente estudo resulta de um estágio curricular realizado na rádio Mega Hits, na área de produção e redes sociais do programa Snooze e Girls Night Out, entre outubro de 2023 e abril de 2024, sendo objeto de estudo apenas o Snooze. O principal objetivo é compreender de que forma é que a convergência tecnológica veio influenciar e, de certo modo, modificar a forma do Snooze criar e produzir conteúdo. Assim sendo, surge a pergunta de investigação: “De que forma é que a convergência tecnológica influencia o processo de produção nas emissoras radiofónicas?” Para dar resposta à pergunta de investigação, foi adotada uma metodologia de abordagem mista com uma análise de conteúdo quantitativa, para examinar os conteúdos do Snooze publicados nas plataformas digitais com mais aposta – Instagram e TikTok. Para além disso, foram realizadas entrevistas semiestruturadas ao diretor da estação de rádio Nelson Cunha, ao coordenador da equipa de Multimédia David Carronha, e à produtora executiva do Snooze, Matilde Prata. Com este estudo, apurou-se que, efetivamente, o Snooze constrói o seu conteúdo para vingar no digital e que todos os pormenores contam, como a duração do conteúdo, a plataforma em que é publicado, quando e até o tema abordado, porque, no final de contas, tudo se resume a números. O Snooze serve como exemplo da capacidade que uma rádio tradicional tem em reinventar-se e permanecer relevante num cenário mediático em constante transformação. Com estratégias bem delineadas para maximizar o alcance e a interação, o programa da manhã da Mega Hits garante uma presença significativa na vida dos jovens.
This study is the result of a curricular internship carried out at Mega Hits around production and social media for the Snooze and Girls Night Out programs, between October 2023 and April 2024, with only Snooze being studied. The main objective is to understand how technological convergence has influenced and, in a way, changed the way Snooze thinks about and produces content. The research question therefore arises: “How does technological convergence influence the production process at radio stations?” To answer the research question, a mixed methodology approach was adopted with quantitative content analysis to analyze Snooze's content published on the most popular digital platforms - Instagram and TikTok, and structured interviews were conducted with the director of the radio station, the coordinator of the Multimedia team and Snooze's executive producer. This study revealed that Snooze is indeed thinking about making it in digital and that every detail counts, such as the length of the content, the platform on which it is published and when, and even the topic covered, because, in the end, it all comes down to numbers. Snooze serves as an example of traditional radio's ability to reinvent itself and remain relevant in an ever-changing media landscape. With well-designed strategies to maximise reach and interaction, Mega Hits' morning show guarantees a significant presence in the lives of young people.
This study is the result of a curricular internship carried out at Mega Hits around production and social media for the Snooze and Girls Night Out programs, between October 2023 and April 2024, with only Snooze being studied. The main objective is to understand how technological convergence has influenced and, in a way, changed the way Snooze thinks about and produces content. The research question therefore arises: “How does technological convergence influence the production process at radio stations?” To answer the research question, a mixed methodology approach was adopted with quantitative content analysis to analyze Snooze's content published on the most popular digital platforms - Instagram and TikTok, and structured interviews were conducted with the director of the radio station, the coordinator of the Multimedia team and Snooze's executive producer. This study revealed that Snooze is indeed thinking about making it in digital and that every detail counts, such as the length of the content, the platform on which it is published and when, and even the topic covered, because, in the end, it all comes down to numbers. Snooze serves as an example of traditional radio's ability to reinvent itself and remain relevant in an ever-changing media landscape. With well-designed strategies to maximise reach and interaction, Mega Hits' morning show guarantees a significant presence in the lives of young people.
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Rádio Convergência tecnológica Mega Hits Snooze Produção Instagram Tiktok Jovens Radio Technological convergence Production Young people
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Without CC licence