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Desde cedo que a televisão influencia a forma como as pessoas se informam sobre o mundo que as rodeia e a ficção televisiva, sobretudo as telenovelas, vieram acentuar ainda mais essa característica pela sua procura em aproximar ficção e realidade. Do lado comercial, o product placement é utilizado para a promoção de produtos, aproveitando essa característica da televisão de chegar ao máximo de pessoas possível.
Este trabalho é um exemplo da análise da forma como as temáticas sociais são invocadas nas narrativas, através de uma metodologia própria do product placement. Para tal será analisada a telenovela Amor Maior do canal generalista SIC tendo por base os tipos de product placement propostos por Russell (1998).
From the very beginning, television has influenced the way people learn about the world around them and television fiction, especially telenovelas, have accentuated this feature even more, with their quest in approximating fiction and reality. On the commercial side, product placement on television also comes to utilize this ability of television to reach as many people as possible. This work is an example of the analysis of the way social themes are invoked in narratives, through the methodology of product placement. For this, the telenovela Amor Maior, from the general television channel SIC, will be analyzed based on the types of product placement proposed by Russell (1998).
From the very beginning, television has influenced the way people learn about the world around them and television fiction, especially telenovelas, have accentuated this feature even more, with their quest in approximating fiction and reality. On the commercial side, product placement on television also comes to utilize this ability of television to reach as many people as possible. This work is an example of the analysis of the way social themes are invoked in narratives, through the methodology of product placement. For this, the telenovela Amor Maior, from the general television channel SIC, will be analyzed based on the types of product placement proposed by Russell (1998).
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Estudos televisivos Ficção televisiva Telenovela Product placement Merchandising social Television studies Television fiction Telenovela Product placement Social merchandising