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Abstract(s)
É impossível que a significativa evolução que a IA sofreu ao longo dos últimos anos passe, atualmente, despercebida. Esta tecnologia está não só a impactar, por vezes silenciosamente, o dia a dia de toda a população como também o mundo dos negócios, conduzindo a novas maneiras de realizar cada função e até a fazer emergir novas profissões. O presente estudo procura esclarecer quais são, atualmente, as principais aplicações de IA para os negócios, quais as implicações que esta utilização provoca e quais os benefícios que as empresas podem esperar ao longo dos próximos anos caso comecem a implementar sistemas inteligentes nas suas mais diversas áreas. Por meio de uma revisão de literatura que adotou a abordagem scoping review, procurou-se identificar, na literatura publicada, qual o potencial da IA para o desenvolvimento e competitividade das empresas, identificando e agrupando, de forma clara e rigorosa, as principais vantagens e implicações do uso de IA na gestão. A IA revela-se, atualmente, uma tecnologia capaz de elevar as organizações a um novo patamar, tornando-as mais competitivas no mercado e possibilitando a criação de valor, seja pela sua capacidade de auxiliar os colaboradores, permitindo aumentos de produtividade, pela melhoria na experiência do consumidor ou até na previsão e resolução de problemas. No entanto, para poder tirar partido de todas as potencialidades que a IA tem para oferecer é preciso, por parte das empresas, uma boa estratégia de adaptação e, sobretudo, uma grande capacidade para auxiliar os seus colaboradores ao longo de todo o processo, uma vez que implementar IA vai, inerentemente, provocar não só mudanças no tipo de funções e trabalhos, mas também nas competências necessárias para cada função. Não esquecendo a grande incerteza social face à perspetiva de diminuição de postos de trabalho.
Over the past few years AI has undergone a significant evolution, which is impossible to go unnoticed today. This technology is not only impacting, sometimes silently, the daily life of the entire population, but also the business world, leading to new ways of performing each function and even causing new professions to emerge. The present study seeks to clarify what are currently the main applications of AI for business, what implications this use causes, and what benefits companies can expect over the next few years if they start implementing intelligent systems in their most diverse areas. Through a literature review that adopted the scoping review approach, we sought to identify, in the published literature, what is the potential of AI for the development and competitiveness of companies, identifying and grouping, in a clear and rigorous manner, the main advantages and implications of the use of AI in management. AI is currently proving to be a technology capable of taking organizations to a new level, making them more competitive in the market and enabling value creation, whether through its ability to assist employees, allowing productivity increases, by improving the consumer experience or even in predicting and solving problems. However, in order to take advantage of all the potential that AI has to offer, companies need a good adaptation strategy and, above all, a great ability to help their employees throughout the process, since implementing AI will inherently cause not only changes in the type of functions and jobs, but also in the skills required for each function. Not forgetting the great social uncertainty faced with the prospect of job cuts.
Over the past few years AI has undergone a significant evolution, which is impossible to go unnoticed today. This technology is not only impacting, sometimes silently, the daily life of the entire population, but also the business world, leading to new ways of performing each function and even causing new professions to emerge. The present study seeks to clarify what are currently the main applications of AI for business, what implications this use causes, and what benefits companies can expect over the next few years if they start implementing intelligent systems in their most diverse areas. Through a literature review that adopted the scoping review approach, we sought to identify, in the published literature, what is the potential of AI for the development and competitiveness of companies, identifying and grouping, in a clear and rigorous manner, the main advantages and implications of the use of AI in management. AI is currently proving to be a technology capable of taking organizations to a new level, making them more competitive in the market and enabling value creation, whether through its ability to assist employees, allowing productivity increases, by improving the consumer experience or even in predicting and solving problems. However, in order to take advantage of all the potential that AI has to offer, companies need a good adaptation strategy and, above all, a great ability to help their employees throughout the process, since implementing AI will inherently cause not only changes in the type of functions and jobs, but also in the skills required for each function. Not forgetting the great social uncertainty faced with the prospect of job cuts.
Description
Keywords
Inteligência artificial Machine learning Gestão Competitividade Artificial intelligence Management Competitiveness