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Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?

2020Journal article Restricted access
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dc.contributor.authorElo, Maria
dc.contributor.authorMinto-Coy, Indianna
dc.contributor.authorSilva, Susana Costa E.
dc.contributor.authorZhang, Xiaotian
dc.date.accessioned2021-01-13T18:06:29Z
dc.date.available2021-01-13T18:06:29Z
dc.date.issued2020
dc.description.abstractWhile diaspora networks can be instrumental for diffusion, their 'all-in-one' role has remained underexplored in international marketing management literature. Diaspora actors function as part of the channel system, diffusing ethnic products and creating the 'highway' to new markets. Globalisation has increased geographic dispersion and plurality, fostering their participation in international business as connectors. To this end, exporting firms benefit from diaspora resources while co-creating participant distribution. This mechanism - the 'invisible diaspora hand' - shapes the internationalisation processes of products and ethnic value creation on behalf of the firm. This study examines how ethnic products diffuse across borders, and how diaspora networks participate in the international diffusion and ethnic crossover process by orchestrating resources across contexts and networks. The findings contribute to advancing our understanding of product diffusion and mainstreaming, and theorising on the role of transnational diaspora in international market entry, product diffusion and international marketing.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationElo, M., Minto-Coy, I., Silva, S.C.E., Zhang, X. (2020). Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets? European Journal of International Management, 14(4), 693-729pt_PT
dc.identifier.doi10.1504/EJIM.2020.107606pt_PT
dc.identifier.eid85086260799
dc.identifier.eissn1751-6765
dc.identifier.issn1751-6757
dc.identifier.urihttp://hdl.handle.net/10400.14/31649
dc.identifier.wos000551913400005
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIndersciencept_PT
dc.relation1-222-28pt_PT
dc.subjectInternational diffusionpt_PT
dc.subjectInternational marketingpt_PT
dc.subjectChannel partnerpt_PT
dc.subjectDiaspora networkspt_PT
dc.subjectDiaspora pullpt_PT
dc.subjectEthnic productpt_PT
dc.subjectEthnic crossoverpt_PT
dc.subjectForeign market entrypt_PT
dc.subjectProduct innovationpt_PT
dc.titleDiaspora networks in international marketing: how do ethnic products diffuse to foreign markets?pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage729pt_PT
oaire.citation.issue4pt_PT
oaire.citation.startPage693pt_PT
oaire.citation.titleEuropean Journal of International Managementpt_PT
oaire.citation.volume14pt_PT
person.familyNameElo
person.familyNameSilva
person.givenNameMaria
person.givenNameSusana C.
person.identifierG-7923-2019
person.identifierE-2200-2014
person.identifier.ciencia-id5818-1A55-F727
person.identifier.orcid0000-0003-0659-2687
person.identifier.orcid0000-0001-7979-3944
person.identifier.ridG-7923-2019
person.identifier.ridE-2200-2014
person.identifier.scopus-author-id55760784700
person.identifier.scopus-author-id37076829400
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication0a5a3328-638b-410c-a2b0-fbc174451e63
relation.isAuthorOfPublication42214927-65c3-42a2-98ea-ae8c3a3eae19
relation.isAuthorOfPublication.latestForDiscovery42214927-65c3-42a2-98ea-ae8c3a3eae19

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