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A importância que o futebol assume na sociedade portuguesa leva à necessidade de
conhecer os programas de comentário desportivo e os seus protagonistas.
Este estudo tem como objetivo prioritário traçar o perfil dos comentadores desportivos e
perceber quais são as transformações introduzidas no formato entre 1995 e 2016, anos
em que se registou uma mudança na paisagem audiovisual portuguesa e em que estes
programas passaram a ser um elemento estratégico na competição pelas audiências.
Neste período temporal foram analisados os painéis de comentadores desportivos
residentes nos canais generalistas (RTP1, RTP2, SIC e TVI) e nos canais por cabo (SIC
Notícias, RTPN/Informação/3 e TVI24), com o objetivo de perceber quem são estas
individualidades e qual o seu papel na definição da agenda desportiva e na construção
de uma opinião pública fundamentada sobre os temas dos programas.
Procurámos também perceber qual a influência dos clubes nestes programas, através da
ligação aos comentadores, bem como analisar as últimas tendências do formato e traçar
um possível retrato para o futuro do comentário desportivo.
Ao longo desta análise, constatou-se um aumento do número de programas e várias
experiências com o formato, bem como uma diversificação no perfil dos comentadores
residentes. Os resultados obtidos indicam ainda que o comentário desportivo foi sempre
dominado por homens, que circulam entre os vários programas, nos diferentes canais de
televisão, sobretudo após a entrada do formato nos canais por cabo analisados, nos quais
o comentário desportivo se tornou uma âncora.
Este estudo permitiu ainda identificar novas tendências que revelam o impacto da
cultura digital no panorama mediático. Desta forma, diretores de comunicação e
presidentes dos clubes passaram a ter capacidade de interferir nos programas de
comentário desportivo através de comentários nas redes sociais como poderemos
constatar em vários exemplos analisados mais adiante.
Football has an important role in portuguese society. Thus, we the need to know more about sports commentary programs and their individualities. The main goal of this study is to outline the profile of sports commentators and to understand the transformations introduced in the format between 1995 e 2016. In this time period, the generations of sports commentators in the generalist channels and in their cable channels were analyzed in an attempt to understand who these individuals are and what their role is in the definition of the sports agenda and in the construction of a lucid and solid public opinion. We also seek to understand the influence of the clubs in these programs, connecting them with the commentators, as well as to perceive the latest trends in the format and to draw a possible picture for the future of the sport commentary. Throughout this analysis, there was an increase in the number of programs and several experiences with the format, as well as a diversification in the profile of the resident commentators. The results also indicate that the sports commentary was always dominated by men, who circulate among the various programs, in the different television channels, especially after the entry of the format in the analyzed cable channels, in which the sport commentary became an anchor. This study also allowed us to identify new trends that reveal the impact of digital culture on the media landscape. In this way, communication directors and club presidents have become able to interfere in the programs of sports commentary through comments in social networks as we can see in several examples analyzed later.
Football has an important role in portuguese society. Thus, we the need to know more about sports commentary programs and their individualities. The main goal of this study is to outline the profile of sports commentators and to understand the transformations introduced in the format between 1995 e 2016. In this time period, the generations of sports commentators in the generalist channels and in their cable channels were analyzed in an attempt to understand who these individuals are and what their role is in the definition of the sports agenda and in the construction of a lucid and solid public opinion. We also seek to understand the influence of the clubs in these programs, connecting them with the commentators, as well as to perceive the latest trends in the format and to draw a possible picture for the future of the sport commentary. Throughout this analysis, there was an increase in the number of programs and several experiences with the format, as well as a diversification in the profile of the resident commentators. The results also indicate that the sports commentary was always dominated by men, who circulate among the various programs, in the different television channels, especially after the entry of the format in the analyzed cable channels, in which the sport commentary became an anchor. This study also allowed us to identify new trends that reveal the impact of digital culture on the media landscape. In this way, communication directors and club presidents have become able to interfere in the programs of sports commentary through comments in social networks as we can see in several examples analyzed later.
Descrição
Palavras-chave
Comentário desportivo Opinião pública Agenda desportiva Comentadores desportivos Perfil Evolução e transformação Sports commentators Public opinion Sports agenda Sports commentary programs Profile Transformation and evolution