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A globalização e os cenários de mudança constante originam inúmeros desafios para as empresas e aumentam o nível de complexidade das mesmas. Tal, torna o processo de tomada de decisão cada vez mais crítico e evidencia a necessidade de capacidade de resposta rápida e eficiente por parte das organizações. Assim, o sucesso das empresas é determinado pela estratégia que empregam, tendo em vista a maximização do valor criado para todos os stakeholders envolvidos. Torna-se, então, imperativo que as organizações multi-negócio alinhem a estratégia corporativa com a estratégia de negócio. O Modelo Execution Premium, surge, neste âmbito, como um sistema de gestão integrado, que pretende alinhar a formulação estratégica e o planeamento com as operações de uma organização. Partindo de uma revisão sobre os fundamentos teóricos da estratégia corporativa e de negócio, do planeamento estratégico, do Controlo de Gestão e do Modelo Execution Premium, o presente Trabalho Final de Mestrado pretende analisar como é que a estratégia de negócio se alinha com a estratégia corporativa. Este Trabalho Final de Mestrado pretende reforçar o que é defendido na literatura e aplicá-lo no contexto empresarial de uma organização do setor da logística e transportes em Portugal, mais concretamente na Business Line Road Freight do Grupo Rangel. A metodologia de investigação adotada foi o caso de estudo, suportada por entrevistas e documentos internos da empresa. As conclusões mostram que o alinhamento da estratégia corporativa com a estratégia de negócio pode ser alcançado através da utilização de ferramentas como o Mapa da Estratégia e do Balanced Socrecard e impactado por eventos de reflexão estratégica. Espera-se que este trabalho se afirme como o ponto de partida para o estudo das restantes Business Lines do Grupo Rangel, no sentido de refletir e comparar os níveis de alinhamento dentro da organização.
Globalization and ever-changing scenarios create countless challenges for companies and increase their level of complexity. This makes the decision making process increasingly critical and highlights the need for organizations to be able to respond quickly and efficiently. Thus, the success of companies is determined by the strategy they employ, focusing on maximizing the value created for all the stakeholders involved. It is imperative that multi-business organizations align their corporate strategy with their business strategy. The Execution Premium Model emerges as an integrated management system that aims to align the strategic formulation and planning with the operations of an organization. Based on a review of the theoretical foundations of corporate and business strategy, strategic planning, management control and the Execution Premium Model, this paper aims to analyze how business strategy aligns with corporate strategy. This Master Final Assignment intends to reinforce what is advocated in the literature and apply it in the business context of an organization in the logistics and transport sector in Portugal, more specifically in the Business Line Road Freight of the Rangel Group. The research methodology adopted was the case study, supported by interviews and internal documents of the company. The conclusions show that the alignment of corporate strategy with business strategy can be achieved through the use of tools such as the Strategy Map and Balanced Socrecard and impacted by strategic thinking events. It is hoped that this work will affirm itself as the starting point for the study of the remaining Business Lines of the Rangel Group, in order to reflect and compare the levels of alignment within the organization.
Globalization and ever-changing scenarios create countless challenges for companies and increase their level of complexity. This makes the decision making process increasingly critical and highlights the need for organizations to be able to respond quickly and efficiently. Thus, the success of companies is determined by the strategy they employ, focusing on maximizing the value created for all the stakeholders involved. It is imperative that multi-business organizations align their corporate strategy with their business strategy. The Execution Premium Model emerges as an integrated management system that aims to align the strategic formulation and planning with the operations of an organization. Based on a review of the theoretical foundations of corporate and business strategy, strategic planning, management control and the Execution Premium Model, this paper aims to analyze how business strategy aligns with corporate strategy. This Master Final Assignment intends to reinforce what is advocated in the literature and apply it in the business context of an organization in the logistics and transport sector in Portugal, more specifically in the Business Line Road Freight of the Rangel Group. The research methodology adopted was the case study, supported by interviews and internal documents of the company. The conclusions show that the alignment of corporate strategy with business strategy can be achieved through the use of tools such as the Strategy Map and Balanced Socrecard and impacted by strategic thinking events. It is hoped that this work will affirm itself as the starting point for the study of the remaining Business Lines of the Rangel Group, in order to reflect and compare the levels of alignment within the organization.
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Estratégia corporativa Estratégia de negócio Planeamento Controlo de gestão Alinhamento Corporate strategy Business strategy Planning Management control Alignment