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Implications of socio-cultural pressure for a thin body image on avoidance of social interaction and on corrective, compensatory or compulsive shopping behaviour

dc.contributor.authorAzevedo, António
dc.contributor.authorAzevedo, Ângela Sá
dc.date.accessioned2023-03-08T15:15:04Z
dc.date.available2023-03-08T15:15:04Z
dc.date.issued2023-02-17
dc.description.abstractThis paper aims to discuss the implications of body talk and socio-cultural pressure for the internalisation of a thin body image in purchase decisions, shopping habits and other outcomes of body dissatisfaction, in particular the proneness to avoid human/social interaction in retail contexts and proneness to engage in corrective, compensatory or compulsive shopping behaviour. This paper conducted an online questionnaire that measured the following constructs: body mass index; Socio-cultural Attitudes Towards Appearance Scale-4 (SATAQ-4), Body Appreciation Scale (BAS-2), Acceptance of Cosmetic Surgery Scale (ACSS), Compulsive Buying Follow-up Scale (CBFS), proneness to avoid social interaction in retail contexts, and the intention to purchase a list of products and services as a compensation for body dissatisfaction. A structural equations model supported the hypotheses proposing the influence of BAS-2 and SATAQ-4 (the internalisation of thin/athletic body and the social comparison induced by family, peers and media) upon the outcomes of social-interaction avoidance, ACSS and CBFS. Nevertheless, BAS-2 only influences social-interaction avoidance. This paper provides several recommendations to brand managers highlighting the social responsibility role of brand advertising in enhancing positive body appreciation, mitigating the psychological damage caused by socio-cultural pressure and preventing the stigmatisation bias against obese people.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/ijerph20043567pt_PT
dc.identifier.eid85148964093
dc.identifier.issn1661-7827
dc.identifier.pmcPMC9959199
dc.identifier.pmid36834261
dc.identifier.urihttp://hdl.handle.net/10400.14/40493
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectAcceptance of cosmetic surgery scalept_PT
dc.subjectBody imagept_PT
dc.subjectCompensatory consumptionpt_PT
dc.subjectCompulsive buying behaviourpt_PT
dc.subjectSocial-interaction avoidancept_PT
dc.subjectSociocultural attitudes towards appearancept_PT
dc.titleImplications of socio-cultural pressure for a thin body image on avoidance of social interaction and on corrective, compensatory or compulsive shopping behaviourpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue4pt_PT
oaire.citation.titleInternational Journal of Environmental Research and Public Healthpt_PT
oaire.citation.volume20pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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