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Várias empresas encontram no Design Thinking uma forma de obter vantagem competitiva e assim assegurar o seu posicionamento no mercado. Apesar da atratividade e da enorme aceitação da abordagem, pouco é sabido sobre os desafios que uma empresa enfrenta quando pretende adoptar esta metodologia, que tem por base um processo criativo. O presente estudo pretende identificar quais os fatores que influenciam implementação da abordagem e de que forma conduzem a uma situação de change management - i.e., de que modo criam a necessidade de gestão dos problemas decorrentes da mudança e consequente busca de soluções que sejam, a um tempo, resposta adequada a cada caso concreto e, bem assim, espelho das exigências específicas desta abordagem. Como tal, o estudo pretende responder à questão de investigação “Como é que o DT influencia a gestão da mudança?”. Da revisão de literatura existente mais recente, retira-se uma visão mais simplista e com uma abordagem pouco profunda no que diz respeito a esta questão.
Para dar resposta à questão de investigação revelou-se importante o recurso a um único estudo de caso. Este estudo apresenta a perspetiva de uma empresa multinacional portuguesa, tendo sido feitas três entrevistas diferentes a elementos relacionados com o departamento de inovação.
O estudo de caso revelou que nem todos os fatores identificados têm uma influência negativa na implementação do DT e que, atendendo ao seu (potencial) impacto na adoção da abordagem, uma exigência redobrada deverá recair sobre os esforços de change management para que a aplicação da abordagem se processe da melhor forma.
Several companies find in Design Thinking a way of obtaining a competitive advantage and, thus, to assure a privileged position in the marker. Despite the approach’s attractiveness and broad acceptance, little is known about the challenges a firm will face when trying to implement it, heavily based as it is in a creative process. The present study tries to identify some of the factors that shape the way the implementation process occurs, and, also, how do they conduce to a situation of change management - i.e., how do they reveal the necessity for managing the problems emerging from a situation of change and, consequently, looking for solutions capable of, at the same time, provide valid answers to concrete problems, while also echoing the specific demands of this approach. From the review of the latest literature, there seems to be a consensual inclination to dismiss this issue. The present study tries to answer the following research question “How does DT influence change management?”. In order to answer this investigation’s main question, it was understood that the focus on a single case study was preferable. This study presents the perspective of a Portuguese multinational firm, comprising the result of three different interviews to members of the organization who have been connected to the department of innovation. The case study revealed that not all of the identified factors have a negative influence on DT’s implementation and that, considering their (potential) impact in the final result, an extra attention should be paid to the efforts of change management so as to assure that the application of the approach is processed as smoothly as possible.
Several companies find in Design Thinking a way of obtaining a competitive advantage and, thus, to assure a privileged position in the marker. Despite the approach’s attractiveness and broad acceptance, little is known about the challenges a firm will face when trying to implement it, heavily based as it is in a creative process. The present study tries to identify some of the factors that shape the way the implementation process occurs, and, also, how do they conduce to a situation of change management - i.e., how do they reveal the necessity for managing the problems emerging from a situation of change and, consequently, looking for solutions capable of, at the same time, provide valid answers to concrete problems, while also echoing the specific demands of this approach. From the review of the latest literature, there seems to be a consensual inclination to dismiss this issue. The present study tries to answer the following research question “How does DT influence change management?”. In order to answer this investigation’s main question, it was understood that the focus on a single case study was preferable. This study presents the perspective of a Portuguese multinational firm, comprising the result of three different interviews to members of the organization who have been connected to the department of innovation. The case study revealed that not all of the identified factors have a negative influence on DT’s implementation and that, considering their (potential) impact in the final result, an extra attention should be paid to the efforts of change management so as to assure that the application of the approach is processed as smoothly as possible.
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Design thinking Gestão da mudança Estudo de caso Empresa portuguesa de retalho Change management Case study Portuguese retail company