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Abstract(s)
A Inteligência Artificial (IA) ultrapassou as barreiras do que se julgava impossível e a cartografia da investigação publicada evidencia casos onde a sua adoção torna os negócios mais rápidos, inteligentes e seguros. Não obstante, e como é tendência na automação, também a IA está sujeita a muitos dogmas, medos e até a algumas ameaças no plano empresarial, nomeadamente se poderá vir a ter impacto nos postos de trabalho. O presente artigo tem como objetivo identificar a morfologia da perceção que os gestores possuem sobre o potencial da IA nas organizações. Trata-se de um estudo numa perspetiva qualitativa, de natureza descritiva, adotando como método de recolha de dados a entrevista. O objetivo acima proposto neste estudo exploratório permitiu concluir que os gestores das organizações estão relativamente familiarizados com o conceito de IA. Em relação à aplicação desta nos setores de atividade, podemos concluir que a IA tem um impacto notório nos processos e atividades nos setores Financeiro, do Retalho e da Tecnologia. Relativamente aos setores da Saúde e da Energia, apesar de o impacto já ser relevante, a introdução da IA nestes setores, seguindo a amostra, ainda se encontra numa fase embrionária. No entanto, todos os gestores estão consciencializados que esta ferramenta será o futuro do mundo empresarial e que só as organizações que a melhor utilizarem serão capazes de se manter competitivas a longo-prazo.
Artificial Intelligence (AI) has overcome the barriers of what was thought impossible and the cartography of published research shows cases where its adoption makes businesses faster, smarter and safer. However, and as is a trend in automation, AI is also subject to many dogmas, fears and even some threats at the business level, namely whether it could have an impact on jobs. This article aims to identify the morphology of the perception that managers have about the potential of AI in organizations. This is a study from a qualitative perspective, of a descriptive nature, adopting the interview as a method of data collection. The objective proposed above in this exploratory study allowed us to conclude that managers of organizations are relatively familiar with the concept of AI. Regarding its application in sectors of activity, we can conclude that AI has a noticeable impact on processes and activities in the Financial, Retail and Technology sectors. Regarding the Health and Energy sectors, although the impact is already relevant, the introduction of AI in these sectors, following the sample, is still at an embryonic stage. However, all managers are aware that this tool will be the future of the business world and that only organizations that use it best will be able to remain competitive in the long term.
Artificial Intelligence (AI) has overcome the barriers of what was thought impossible and the cartography of published research shows cases where its adoption makes businesses faster, smarter and safer. However, and as is a trend in automation, AI is also subject to many dogmas, fears and even some threats at the business level, namely whether it could have an impact on jobs. This article aims to identify the morphology of the perception that managers have about the potential of AI in organizations. This is a study from a qualitative perspective, of a descriptive nature, adopting the interview as a method of data collection. The objective proposed above in this exploratory study allowed us to conclude that managers of organizations are relatively familiar with the concept of AI. Regarding its application in sectors of activity, we can conclude that AI has a noticeable impact on processes and activities in the Financial, Retail and Technology sectors. Regarding the Health and Energy sectors, although the impact is already relevant, the introduction of AI in these sectors, following the sample, is still at an embryonic stage. However, all managers are aware that this tool will be the future of the business world and that only organizations that use it best will be able to remain competitive in the long term.
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Keywords
Inteligência artificial Inovação Competitividade Artificial intelligence Innovation Competitiveness