Loading...
Publication
Impacto da inteligência artificial na informação de gestão das sociedades desportivas portuguesas da indústria do futebol
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.19 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Esta dissertação explora como a Inteligência Artificial tem impactado o tratamento de informação de gestão, das sociedades desportivas portuguesas. O objetivo principal deste estudo é obter informações pertinentes dos principais intervenientes da indústria do futebol, através de uma investigação qualitativa, com os responsáveis de cada sociedade desportiva, participantes nas competições profissionais, que permita perceber a forma como a IA está a ser integrada, em cada departamento do universo destas empresas, principalmente na área de controlo de gestão. Para além disso, ao avaliar as mudanças nos processos, ferramentas e abordagens de gestão provenientes da implementação de tecnologias de IA e como estas mudanças influenciam a tomada de decisões estratégicas, em sociedades de diferentes dimensões, permite mensurar e perceber quais são as diferenças e similaridades entre as empresas. Por último, este estudo entende as perceções dos gestores sobre o uso da IA na gestão da informação, já que compreende os desafios, benefícios e mudanças no discurso de gestão resultantes da adoção de IA, que possam vir a ser úteis às empresas, do setor desportivo, e que desejem integrar eficazmente estas tecnologias.
This dissertation explores how Artificial Intelligence has impacted the processing of management information of Portuguese sports organisations. The main purpose of this study is to obtain relevant information from the key players of the football industry, through qualitative research with the heads of each sports company members in professional competitions, which will allow us to understand how AI is being integrated into each department of these companies, mainly in management control. Furthermore, by evaluating the changes in management processes, tools and approaches resulting from the implementation of AI technologies and how these changes impact strategic decision-making in companies of different sizes, it is possible to measure and understand the differences and similarities between companies. Finally, this study analyses managers perceptions of the use of AI in information management, as it understands the challenges, benefits and changes in management discourse resulting from the adoption of AI, which could be useful to companies in the sports sector that wish to effectively integrate these technologies.
This dissertation explores how Artificial Intelligence has impacted the processing of management information of Portuguese sports organisations. The main purpose of this study is to obtain relevant information from the key players of the football industry, through qualitative research with the heads of each sports company members in professional competitions, which will allow us to understand how AI is being integrated into each department of these companies, mainly in management control. Furthermore, by evaluating the changes in management processes, tools and approaches resulting from the implementation of AI technologies and how these changes impact strategic decision-making in companies of different sizes, it is possible to measure and understand the differences and similarities between companies. Finally, this study analyses managers perceptions of the use of AI in information management, as it understands the challenges, benefits and changes in management discourse resulting from the adoption of AI, which could be useful to companies in the sports sector that wish to effectively integrate these technologies.
Description
Keywords
Inteligência artificial Controlo de gestão Futebol profissional Artificial intelligence Management control Football industry
Pedagogical Context
Citation
Publisher
CC License
Without CC licence