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| 10.01 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
The following study is an in-depth analysis into how entertainment formats are adapted
and localized into global territories. Using an extensive research and by approaching the
study using a qualitative method made up of interviews, it discuses a variety of issues from
its role in television markets abroad to the global agents involved in the process of
adaptation. In an increased globalized world, entertainment formats play a prominent role
in showcasing how they can adapt according to a particular country’s cultural norms,
allowing for its national identity. It identifies the challenges that emerge during the
process of adaptation and localization but also outline the format industry’s significance in
the television industry today.
Description
Keywords
Format Localization Adaptation Trade Territories Glocalization