Marketing e identidade corporativa : o marketing da personalidade

Machado, Joana César

http://hdl.handle.net/10400.14/14654

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Machado, Joana César

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http://hdl.handle.net/10400.14/14654

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MACHADO, J.C. - Marketing e identidade corporativa: o marketing da personalidade. In BRITO, Carlos de Melo ; LENCASTRE, Paulo de (coords.) - Novos horizontes do marketing. Alfragide: Dom Quixote, 2014. ISBN 978-972-20-54-08-9. p. 60-80

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Marketing e identidade corporativa : o marketing da personalidade

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