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Authors
Abstract(s)
O crescente problema das alterações climáticas levanta uma série de dilemas do ponto de vista de saúde humana e de sustentabilidade do planeta. O setor dos transportes, enquanto maior fonte de emissões de CO2, necessita urgentemente de substituir os motores de combustão interna por alternativas com maior eficiência energética e menores emissões de CO2 e outros GEE, como os automóveis com motorização elétrica. Embora hoje em dia já seja clara a necessidade de adotar os automóveis com motorização elétrica, os níveis de adoção dos mesmos ainda têm que evoluir bastante para que os objetivos impostos por diversas instituições europeias sejam atingidos. Este estudo foca-se, por isso, em analisar os fatores que influenciam a intenção de compra de VE em Portugal, bem como em identificar quais são os tipos de motorizações que os consumidores portugueses pretendem adquirir e os fatores que os levam a tomar essa escolha. Derivado da revisão de literatura existente, foram analisados os seguintes fatores: autonomia, infraestruturas, tempo de carregamento, confiabilidade, preço, incentivos fiscais, preocupação ambiental, reputação social e atitude. Para avaliar e responder aos objetivos do trabalho, desenvolveu-se um estudo de caráter quantitativo, através de um inquérito por questionário, ao qual se obteve uma amostra de 201 potenciais consumidores, residentes em Portugal. Os resultados obtidos demonstram que a autonomia foi o único fator com influência negativa na intenção de compra de VE, enquanto que os restantes fatores geralmente considerados como barreiras (tempo de carregamento, infraestruturas e preço) não apresentaram significância estatística. Além disso, é possível concluir que os consumidores portugueses apresentam um elevado nível de preocupação ambiental, sendo que o fator preocupação ambiental, juntamente com os incentivos fiscais, reputação social, atitude e confiabilidade apresentam uma influência positiva na intenção de compra de VE e o tipo de motorização mais escolhido pelos inquiridos é o Híbrido Plug-in. Com os resultados desta investigação pretende-se contribuir para o conhecimento do estado atual do mercado de VE em Portugal, de forma a que os resultados alcançados e as sugestões dadas possam ajudar as marcas e o governo português a definir estratégias eficazes que influenciem positivamente a intenção de compra de VE.
The growing problem of climate change raises a number of issues from the point of view of human health and planet sustainability. The transportation sector, as the largest source of CO2 emissions, urgently needs to replace internal combustion engines with more energy-efficient and lower CO2 and GHG emissions alternatives, such as electrically powered cars. Although today it is already clear the need to adopt electric-powered cars, their adoption levels still have to evolve a lot for the goals imposed by various European institutions to be achieved. This study focuses, therefore, on analyzing the factors influencing the intention to purchase EV in Portugal, as well as identifying which types of engines Portuguese consumers intend to purchase and the factors that lead them to make that choice. Derived from the existing literature review, the following factors were analyzed: range anxiety, infrastructure, charging time, reliability, price, governmental incentives, environmental concern, social reputation and attitude. To evaluate and respond to the objectives of this work, a quantitative study was developed through a survey, for which we obtained a sample of 201 potential consumers, living in Portugal. The results show that range anxiety was the only factor with a negative influence on the intention to purchase EV, while the other factors usually considered as barriers (charging time, infrastructure and price) showed no statistical significance. Furthermore, it is possible to conclude that Portuguese consumers show a high level of environmental concern, as the environmental concern factor, alongside with governmental incentives, social reputation, attitude and reliability showing a positive influence on EV purchase intention and that the preferred type of vehicle is the Plug-in Hybrid. With the results of this research, we intend to contribute to the knowledge of the current state of the EV market in Portugal, so that the results achieved, and the suggestions given, can help brands and the Portuguese government to define effective strategies that positively influence EV purchase intention.
The growing problem of climate change raises a number of issues from the point of view of human health and planet sustainability. The transportation sector, as the largest source of CO2 emissions, urgently needs to replace internal combustion engines with more energy-efficient and lower CO2 and GHG emissions alternatives, such as electrically powered cars. Although today it is already clear the need to adopt electric-powered cars, their adoption levels still have to evolve a lot for the goals imposed by various European institutions to be achieved. This study focuses, therefore, on analyzing the factors influencing the intention to purchase EV in Portugal, as well as identifying which types of engines Portuguese consumers intend to purchase and the factors that lead them to make that choice. Derived from the existing literature review, the following factors were analyzed: range anxiety, infrastructure, charging time, reliability, price, governmental incentives, environmental concern, social reputation and attitude. To evaluate and respond to the objectives of this work, a quantitative study was developed through a survey, for which we obtained a sample of 201 potential consumers, living in Portugal. The results show that range anxiety was the only factor with a negative influence on the intention to purchase EV, while the other factors usually considered as barriers (charging time, infrastructure and price) showed no statistical significance. Furthermore, it is possible to conclude that Portuguese consumers show a high level of environmental concern, as the environmental concern factor, alongside with governmental incentives, social reputation, attitude and reliability showing a positive influence on EV purchase intention and that the preferred type of vehicle is the Plug-in Hybrid. With the results of this research, we intend to contribute to the knowledge of the current state of the EV market in Portugal, so that the results achieved, and the suggestions given, can help brands and the Portuguese government to define effective strategies that positively influence EV purchase intention.
Description
Keywords
Veículo elétrico Preocupação ambiental Intenção de compra Atitude Incentivos Electric vehicles Environmental concern Purchase intention Attitude Incentives