Publicação
Trade secrets and advertising : how does the uniform trade secrets act affects companies' advertising expenditure?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Conti, Raffaeli | |
| dc.contributor.author | Morgado, João Miguel Calhó Freire | |
| dc.date.accessioned | 2014-03-19T16:09:55Z | |
| dc.date.available | 2014-03-19T16:09:55Z | |
| dc.date.issued | 2013-04-30 | |
| dc.date.submitted | 2013 | |
| dc.description.abstract | This study analyzes the impact of the Uniform Trade Secrets Act (UTSA) on firm advertising expenses. From a theoretical point of view, UTSA may have both positive and negative effects on advertising expenditure. To understand which effect prevails, I estimated a difference-in-difference model with data for public companies from 1979 to 2000 retrieved from the Compustat database. I find the negative effect to be predominant. | por |
| dc.identifier.tid | 201090619 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/13830 | |
| dc.language.iso | por | por |
| dc.title | Trade secrets and advertising : how does the uniform trade secrets act affects companies' advertising expenditure? | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |
| thesis.degree.name | Mestrado em Gestão |