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Trade secrets and advertising : how does the uniform trade secrets act affects companies' advertising expenditure?

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorConti, Raffaeli
dc.contributor.authorMorgado, João Miguel Calhó Freire
dc.date.accessioned2014-03-19T16:09:55Z
dc.date.available2014-03-19T16:09:55Z
dc.date.issued2013-04-30
dc.date.submitted2013
dc.description.abstractThis study analyzes the impact of the Uniform Trade Secrets Act (UTSA) on firm advertising expenses. From a theoretical point of view, UTSA may have both positive and negative effects on advertising expenditure. To understand which effect prevails, I estimated a difference-in-difference model with data for public companies from 1979 to 2000 retrieved from the Compustat database. I find the negative effect to be predominant.por
dc.identifier.tid201090619
dc.identifier.urihttp://hdl.handle.net/10400.14/13830
dc.language.isoporpor
dc.titleTrade secrets and advertising : how does the uniform trade secrets act affects companies' advertising expenditure?por
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typemasterThesispor
thesis.degree.nameMestrado em Gestão

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