| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.34 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O propósito principal deste TFM passa por identificar: o grau de exposição do programa de MBA da Católica Porto Business School (CPBS) aos desafios futuros das business schools previstos na literatura académica; e os principais atributos de valor da escola e do seu programa. Para tal os dados fornecidos pelos alunos de MBA da CPBS e da Porto Business School (PBS), bem como a informação disponibilizada pelos diretores destes programas, serão comparados com a informação presente na literatura académica. O método utilizado para a recolha de informação dos alunos foi um inquérito e entrevistas a alguns desses meus colegas. Em relação aos dados obtidos por via dos diretores dos programas das escolas supramencionadas, estes foram estritamente recolhidos por via de entrevistas concedidas. Depois da análise dos dados recolhidos nas entrevistas e inquéritos, com os desafios levantados pela literatura, conclui-se que a CPBS está apenas exposta a um leque bastante reduzido de obstáculos, sendo eles a possível desatualização do seu programa de MBA e o surgimento de novos tipos de concorrência através de programas online, associados ao avanço tecnológico. No entanto, o risco associado à exposição a estes desafios, é bastante baixo para a Católica Porto Business School. Relativamente aos principais atributos de valor da CPBS, conclui-se que a localização da escola e a frequência das aulas no programa, são os principais fatores que atraem candidatos para esta escola.
The main purpose of this dissertation is to identify: the degree of exposure of the MBA program of Católica Porto Business School (CPBS) to the future challenges of business schools predicted in the academic literature; and the main value attributes of the school and its program. To do so, data provided by the MBA students of CPBS and Porto Business School (PBS), as well as the information provided by the directors of these programs, will be compared with the information presented in the academic literature. The method used to collect information from the students was a survey and interviews with some of my colleagues. Regarding the data obtained from the directors of the aforementioned programs, they were strictly collected through granted interviews. After analyzing the data collected from the interviews and surveys, with the challenges raised by the literature, it is concluded that CPBS is only exposed to a very limited range of obstacles namely the possible outdatedness of its MBA program and the emergence of new types of competition through online programs associated with technological advancement. However, the risk associated with the exposure to these challenges is quite low for Católica Porto Business School. Regarding the main value attributes of CPBS, it is concluded that the school’s location and the frequency of classes in the program are the main factors that attract candidates to this school.
The main purpose of this dissertation is to identify: the degree of exposure of the MBA program of Católica Porto Business School (CPBS) to the future challenges of business schools predicted in the academic literature; and the main value attributes of the school and its program. To do so, data provided by the MBA students of CPBS and Porto Business School (PBS), as well as the information provided by the directors of these programs, will be compared with the information presented in the academic literature. The method used to collect information from the students was a survey and interviews with some of my colleagues. Regarding the data obtained from the directors of the aforementioned programs, they were strictly collected through granted interviews. After analyzing the data collected from the interviews and surveys, with the challenges raised by the literature, it is concluded that CPBS is only exposed to a very limited range of obstacles namely the possible outdatedness of its MBA program and the emergence of new types of competition through online programs associated with technological advancement. However, the risk associated with the exposure to these challenges is quite low for Católica Porto Business School. Regarding the main value attributes of CPBS, it is concluded that the school’s location and the frequency of classes in the program are the main factors that attract candidates to this school.
Descrição
Palavras-chave
Business school Formação executiva MBA Desafios futuros Globalização Executive education Future challenges Globalization