| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.55 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Luccas Neto é um youtuber que tem um dos perfis mais famosos do Brasil. Em
2014, Luccas Neto criou seu canal no YouTubecom conteúdo diversos e em 2017
conseguiu se destacar com conteúdos infantis. Hoje já de forma profissionalizada é
um fenômeno na internet, com mais de 39 produtos licenciados com a sua marca,
entre brinquedos, jogos, livros e shows fazem parte de seu portfólio. Seu canal
possui a impressionante marca de mais de 400 milhões de visualizações. Diante
desses números e tendo em vista que o uso do telemóvel, computador e tablet entre
as crianças tem se tornado um hábito comum, propomos estudar o formato e o
conteúdo do programa de Luccas Neto, sobretudo no que toca o uso de imagem,
som e texto enquanto recursos de linguagem e de edição. Outro ponto a ser
analisado é a publicidade inserida em seus programas. Para tal, pretendemos
mobilizar uma metodologia mista (qualitativa e quantitativa) com o objetivo de
estudar as formas de apresentação de conteúdo mercadológico no canal do
youtuber.
Luccas Neto is a youtuber who has one of the most famous profiles in Brazil. In 2014, Luccas Neto created his YouTube channel with diverse content and in 2017 he managed to stand out with children's content. Today, in a professional way, it is a phenomenon on the internet, with more than 39 licensed products with its brand, including toys, games, books and shows, which are part of its portfolio. Your channel has the impressive mark of over 400 million views. Given these numbers and considering that the use of mobile phones, computers and tablets among children has become a common habit, we propose to study the format and content of Luccas Neto's program, especially with regard to the use of image, sound and text as language and editing resources. Another point to be analyzed is the advertising inserted in their programs. To this end, we intend to mobilize a mixed methodology (qualitative and quantitative) in order to study the ways of presenting marketing content on the YouTuber channel.
Luccas Neto is a youtuber who has one of the most famous profiles in Brazil. In 2014, Luccas Neto created his YouTube channel with diverse content and in 2017 he managed to stand out with children's content. Today, in a professional way, it is a phenomenon on the internet, with more than 39 licensed products with its brand, including toys, games, books and shows, which are part of its portfolio. Your channel has the impressive mark of over 400 million views. Given these numbers and considering that the use of mobile phones, computers and tablets among children has become a common habit, we propose to study the format and content of Luccas Neto's program, especially with regard to the use of image, sound and text as language and editing resources. Another point to be analyzed is the advertising inserted in their programs. To this end, we intend to mobilize a mixed methodology (qualitative and quantitative) in order to study the ways of presenting marketing content on the YouTuber channel.
Description
Keywords
Luccas Neto Youtube Digital influencer Programa infantil Publicidade Consumo midiático