| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.39 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A economia de partilha é um modelo que tem por base a interação entre indivíduos, facilitando substancialmente o momento de aquisição do bem ou do serviço, uma vez que é potenciado por plataformas digitais. Face a estas características e aliada ao facto de potenciar a redução de custos (Richardson,2015), há uma relação com a sustentabilidade. Porém, a bibliografia não demonstra que este ideário, de conciliar a economia de partilha com a sustentabilidade, esteja atingido. A presente investigação teve como objetivo explorar a relação entre modelos de economia de partilha e a sustentabilidade em Portugal, para além de perspetivar esclarecer os setores onde esta propensão é maior. Do ponto de vista metodológico foi organizada como estudo de casos múltiplos, incidindo em quatro empresas de três setores diferentes, analisou a perspetiva organizacional e institucional dos modelos de partilha, visões e interações com a sustentabilidade. Em Portugal, o setor do alojamento P2P (Airbnb) e transporte P2P (Free Now) são os mais representativos (em termos de receitas geradas), no entanto, o setor de serviços profissionais ao domicílio que engloba as entregas de refeições ou compras (Glovo) e a realização de serviços, como carpintaria, jardinagem, entre outros (Fixando), tem vindo a ganhar bastante protagonismo. Através desta investigação observou-se que, todas as empresas de economia de partilha analisadas têm preocupações para lá do benefício económico. Desta forma, o pilar social da sustentabilidade é transversal a toda a unidade de análise, enquanto o pilar ambiental só está atingido em dois dos três setores estudados.
The sharing economy it is focused on individual engagement, access over ownership and since it is powered by digital platforms, it greatly simplifies the purchase of certain goods and services. In view of these characteristics and coupled with the fact of enhancing cost reduction for a company (Richardson, 2015), there is a connection with sustainability. However, the bibliography doesn’t show any real connection between these two phenomena. The aim of this study was to investigate the relationship between sharing economy models and sustainability in Portugal, as well as to dismantle the sectors where this propensity is strongest. From a methodological point of view, it was organized as a multiple case study, focusing on four organizations from three different sectors, analysing the organizational and institutional perspective of sharing models as well as visions and interactions with sustainability. In Portugal, the sectors of accommodation P2P (Airbnb) and transportation P2P (UBER) are the most representative, however, the on-demand household services segment, which covers the delivery of meals or supermarket purchases (Glovo) as well as the provision of services, such as carpentry and gardening (Fixando), is currently gaining a lot of popularity. Through this investigation, all the examined sharing economy companies have concerns beyond the economic benefit. In this way, the social pillar of sustainability covers the entire sample, while the environmental pillar only covers two of three sectors studied.
The sharing economy it is focused on individual engagement, access over ownership and since it is powered by digital platforms, it greatly simplifies the purchase of certain goods and services. In view of these characteristics and coupled with the fact of enhancing cost reduction for a company (Richardson, 2015), there is a connection with sustainability. However, the bibliography doesn’t show any real connection between these two phenomena. The aim of this study was to investigate the relationship between sharing economy models and sustainability in Portugal, as well as to dismantle the sectors where this propensity is strongest. From a methodological point of view, it was organized as a multiple case study, focusing on four organizations from three different sectors, analysing the organizational and institutional perspective of sharing models as well as visions and interactions with sustainability. In Portugal, the sectors of accommodation P2P (Airbnb) and transportation P2P (UBER) are the most representative, however, the on-demand household services segment, which covers the delivery of meals or supermarket purchases (Glovo) as well as the provision of services, such as carpentry and gardening (Fixando), is currently gaining a lot of popularity. Through this investigation, all the examined sharing economy companies have concerns beyond the economic benefit. In this way, the social pillar of sustainability covers the entire sample, while the environmental pillar only covers two of three sectors studied.
Description
Keywords
Economia de partilha Consumo colaborativo Modelos peer-to-peer Sustentabilidade Sharing economy Collaborative consumption Peer-to-peer models Sustainability