Subsidiaries’ ability to innovate in marketing in emerging economies

Rocha, Thelma Valéria; Silva, Susana Costa e

http://hdl.handle.net/10400.14/14579

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Autores

Rocha, Thelma Valéria

Silva, Susana Costa e

URI

http://hdl.handle.net/10400.14/14579

Citação

ROCHA, Thelma Valéria; SILVA, Costa Susana e - Subsidiaries’ ability to innovate in marketing in emerging economies. In Annual Meeting of the AIB – Academy of International Business, 54th, Washington, DC, USA, 30 June – 3 July, 2012. - In FEINBERG, Susan; KIYAK, Tunga (Ed.) - 54th Annual Meeting of the Academy of International Business "Rethinking the Roles of Business, Government and NGOs in the Global Economy".USA: Academy of International Business, 2012. ISSN: 2078-0435. p. 160

Editora

Academy of International Business

Coleções

CEGE - Documentos de Conferências / Conference Objects

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