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Business networks and entry modes : the case of entry in Poland
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This Masters Final Assignment has the following purposes: (1) to review the assumptions of business network theory and entry modes, (2) to examine how these concepts can interfere in an industrial inter-firm relationship, and (3) to illustrate such insights with a case documented during an internship in KG International. This study attempts to explain why some firms, even after a failure in the process to enter a foreign country, do not give up or replace that target country with another.
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Business networks Entry modes Case study Portugal Poland