Publication
Towards a typology of consumer-brand interaction on Facebook
| dc.contributor.author | Machado, Joana César | |
| dc.contributor.author | Salim, Azar | |
| dc.contributor.author | Vacas-de-Carvalho, Leonor | |
| dc.contributor.author | Mendes, Ana | |
| dc.contributor.author | Silva, Susana | |
| dc.date.accessioned | 2016-12-21T16:26:20Z | |
| dc.date.available | 2016-12-21T16:26:20Z | |
| dc.date.issued | 2015 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | MACHADO, J.C.; AZAR, Salim L.; CARVALHO, Leonor Vacas de; MENDES, Ana - Towards a typology of consumer-brand interaction on Facebook. In 44th EMAC Annual Conference 2015, Leuven, Belgium, 26-29 May, 2015. – In EMAC 2015: Collaboration in Research. ISBN: 978-90-823-8330-0 p. 71 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21136 | |
| dc.language.iso | eng | pt_PT |
| dc.title | Towards a typology of consumer-brand interaction on Facebook | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |