Towards a typology of consumer-brand interaction on Facebook

Machado, Joana César; Salim, Azar; Vacas-de-Carvalho, Leonor; Mendes, Ana; Silva, Susana

http://hdl.handle.net/10400.14/21136

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Authors

Machado, Joana César

Salim, Azar

Vacas-de-Carvalho, Leonor

Mendes, Ana

Silva, Susana

URI

http://hdl.handle.net/10400.14/21136

Citation

MACHADO, J.C.; AZAR, Salim L.; CARVALHO, Leonor Vacas de; MENDES, Ana - Towards a typology of consumer-brand interaction on Facebook. In 44th EMAC Annual Conference 2015, Leuven, Belgium, 26-29 May, 2015. – In EMAC 2015: Collaboration in Research. ISBN: 978-90-823-8330-0 p. 71