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- Digital reading: the transformation of reading practicesPublication . Cardoso, Gustavo; Ganito, Carla; Ferreira, CátiaThe paper aims to present the preliminary results of a two-year project having as scope the future of the book and libraries stemming from the current reading practices in Portugal. In the scope of the project, the presentation of the findings will be focused on the mobile consumption practices in Portugal. This research is based on a mixed methodology: a quantitative survey – Network Society in Portugal – articulated with a qualitative analysis of the discourses of the representatives of what Thompson calls the publishing chain (librarians, publishing houses, authors, and content and soft/hardware providers). To understand the impact of mobile devices on reading practices is crucial for libraries and publishing houses. Mobile devices offer augmented mobility – a mobility that is connected, networked and collaborative. Although the hype is currently around eBooks, we are still faced with a market where the vast majority still reads books on paper. The sales of devices have exploded but eBooks are lagging behind. What do people use their tablets, iPads, and eReaders for? What are they reading and where? How do they articulate their readings with other media and cultural consumptions? Those are the central questions that we are aiming at answering.
- Serialized participatory culture: the digital transformation of youth audiencesPublication . Ganito, Carla; Burnay, Catarina Duff; Ferreira, CátiaDigital technologies are transforming audiences and media practices. In a context of serialization this paper wants to make the case for television series as much of the attention from the industry and the academy is drawn by music and cinema neglecting the effects on television viewing. Lawrence Lessig has proposed “remix” as one of the main outcomes of social and cultural practices enabled by new technologies that allow for easy production and sharing. Henry Jenkins talks of a "convergence culture" and many other authors refer a participatory turn. But this surge of creativity and participation poses new challenges to the industry and to the study of audiences. With the surge of transmediality and new platforms such as mobile phones and tablets, as well as enabling tools for massified DYI, the experience of television series consumption has been completely changed. This is particularly notable in youth audiences where television is still pervasive but networked media practices are gaining ground, namely a serialized participation culture characterized by immediacy, anticipation, control, emotional affordance and freedom. Based in a mixed methodology, composed of a quantitative online survey and a qualitative focus group approach, this paper will offer a case study of Portuguese College students’ serialized participatory culture regarding television series.