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CLSBE - Dissertações de Mestrado / Master Dissertations

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Browsing CLSBE - Dissertações de Mestrado / Master Dissertations by Field of Science and Technology (FOS) "Ciências Sociais::Ciências da Educação"

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  • Business plan for a shared kitchen start-up : Cozinha Partilhada
    Publication . Berdini, Fabio; Xavier, Rute
    The primary purpose of this dissertation is to verify the business adequacy of Cozinha Partilhada in the food-industry of Lisbon. Shared kitchens are a relatively unspoiled concept in Portugal, offering opportunities for enhancing young food-initiatives in the realm of the shared economy. The scrutiny of the market showed that best practices come from American and North European organizations. As regards Portugal, four direct competitors and four indirect competitors have been found. Leveraging its novelty, Cozinha Partilhada seems to have the potential of gaining a competitive advantage over its rivals. Innovativeness and professionalism of the kitchen could be maximized to position the brand as more attractive than competitors. A survey and six in-depth interviews evidenced that Cozinha Partilhada needs to face two target segments: professional workers in the food industry, and individuals interested in transforming their cooking activity into a profession. Two regression analyses suggest the correlation between dissatisfaction of working in a non-professional kitchen, willingness to move to a more professional working environment, with the desire of joining Cozinha Partilhada. Accessibility, convenience, space size, professional equipment, and the provision of additional services, have been found as valued by potential customers. In conclusion, the costs and revenues have been estimated, showing a breaking-even point from the first year. The derived outcome of the thesis will not just be helpful for a safe starting of Cozinha Partilhada in Lisbon, but also give a convenient overview of the shared kitchens industry in Europe and Portugal.
    2020-06-30Master thesis Restricted access Show more