CLSBE - Dissertações de Mestrado / Master Dissertations
Permanent URI for this collection
Browse
Browsing CLSBE - Dissertações de Mestrado / Master Dissertations by Issue Date
Now showing 1 - 10 of 4459
Results Per Page
Sort Options
- Segmentação por benefícios : aplicação da metodologia "search and test" a consumidores de carnePublication . Marques, Carlos Duarte Coelho Peixeira; Nascimento, FernandoO presente trabalho tem como missão principal construir segmentos de consumidores de carne, os quais se possam distinguir pela importância relativa dos benefícios que utilizam, quer para avaliar as variedades de carnes mais comuns, quer para estabelecer entre elas uma ordem de preferência. Dado que se assume, na literatura da psicologia do consumidor, que as diferenças de importância relativa dos benefícios se enquadram num sistema de valores mais vasto, neste caso, relativamente à alimentação, construimos quatro segmentos a partir duma amostra de 94 consumidoras, com base nas suas atitudes face à carne e à alimentação, tendo verificado, posteriormente, que os segmentos se diferenciam, realmente, quanto à importância relativa dos benefícios. Para calcular a importância relativa dos benefícios, adoptámos um modelo compensatório multi-atributo, conhecido por modelo de vector ideal, o qual se mostrou mais adequado à relação entre percepções e preferências do que o modelo concorrente de ponto ideal. Os benefícios foram inferidos pela construção dum mapa perceptual, com recurso a análise factorial, a partir da avaliação de oito tipos de carne em doze atributos considerados relevantes na literatura, os quais foram confrontados com resultados de entrevistas em profundidade e testados num pré-inquérito. Os benefícios obtidos foram nomeados carne saudável, conveniência e suculência/sabor. A carne de vaca domina os benefícios carne saudável e suculência/sabor, enquanto o cabrito é claramente distinguido como carne não conveniente. A carne de porco, alheira e salsicha são consideradas carnes não saudáveis. Após termos verificado que os segmentos são realmente distintos quanto à importância relativa dos benefícios, procedemos a uma análise descritiva dos mesmos, da qual resultaram os respectivos perfis que aqui resumimos: 1. Orientados pelo preço: constrangidos pelo orçamento, são sensíveis ao preço, não se preocupam com a saúde e revelam um consumo de carnes convenientes e pouco saudáveis superior à média. 2. Preocupados: atribuem grande valor à carne, mas revelam uma preocupação com o impacto da alimentação na saúde; dão tanto valor ao benefício carne saudável como à suculência e sabor. 3. Despreocupados: insensíveis ao preço e não muito preocupados com a saúde, atribuem grande importância relativa à suculência/sabor, destacando-se pelo consumo de vaca e, em menor grau, pelo consumo de cabrito, carne pela qual declaram uma preferência superior à média. 4. Orientados pela saúde: destacam-se pelo facto de serem o único segmento a dar maior importância relativa ao benefício carne saudável do que à suculência/sabor; em relação v aos outros segmentos, declaram maior preferência por aves e menor preferência por porco; afirmam ainda estar a diminuir o consumo de porco e salsicha, carnes consideradas pouco saudáveis. Assumindo uma relação monótona entre o valor relativo de cada carne em cada um dos três benefícios considerados e o valor relativo da respectiva quota de consumo, relação essa representada por um modelo multinomial logit, verificámos que os benefícios considerados explicam boa parte das quotas relativas, ao nível agregado. Exceptuando o segmento dos despreocupados, a conveniência revela-se como o benefício mais importante na escolha de carne para uma refeição. Os resultados desta análise não nos permitem concluir que os orientados pela saúde dêem realmente mais importância a este benefício na sua escolha de carnes para uma refeição concreta. Esta conclusão tem implicações importantes ao nível das relações entre atitudes, neste caso, avaliação global das carnes, e comportamentos de consumo, já que o segmento em causa mostra uma atitude bastante negativa face a uma carne - porco - que consome em praticamente um terço das ocasiões em que come carne. Na categoria das carnes, parece que as preferências declaradas não são uma variável determinante nas escolhas quotidianas - preferências reveladas - nomeadamente nos casos em que as primeiras são bastante influenciadas por atitudes face ao impacto das carnes na saúde.
- Influência do país de origem na atitude face ao país e na atitude face aos produtores do paísPublication . Lisboa, Ana Catarina Cadima; Silva, José CamõesO estudo da ligação entre países e produtos tem sido realizado em diversas perspectivas, como é o caso do comportamento do consumidor ou do marketing internacional. Adoptando a perspectiva do comportamento do consumidor, este trabalho estuda as percepções dos consumidores face à imagem do país, a sua atitude face ao país e a sua atitude face aos produtos originários desse país. Este estudo aplica, pela primeira vez, o framework CE/CI de Schmitt e Simonson (1997), nas duas vertentes (adaptadas da versão original) das expressões do país e das impressões dos consumidores, à explicação da atitude face ao país e da atitude face aos produtos oriundos desse país. Especificamente, consideraram-se quatro grupos de elementos como constituintes das expressões do país: as condições do país, os produtos do país, as apresentações do país e as publicações do país. Estes elementos compõem o conceito de imagem do país que usamos no nosso estudo. É a relação entre este conceito de imagem do país e a atitude face ao país e face aos produtos desse país que analisamos. Com base na análise de médias, no uso de regressões e na aplicação de equações estruturais simultâneas testaram-se as hipóteses e o modelo desenvolvidos. Neste contexto, observou-se que as condições do país contribuem para a atitude face a esse país e que esta atitude, a par das condições, produtos e apresentações desse país contribuem, de acordo com os dados obtidos, para a atitude face aos produtos dele originários.
- The online manager : a value analysisPublication . Albarran, Nuno; Amaral, Paulo Cardoso doThis study assesses if the Online Manager, a new technology implemented by the company Virtual Managers with the aid of CRM Systems, did create value for the firm. We propose a service deliver model based upon five service components: Virtual front office and back office, physical front office and back office and an integrator component. Furthermore, we discuss how the components should be designed in order to deliver value to the customer and profit to the company, then, a comparison is done between two periods (2007 and 2008) of time to determine the differences occurred at the level of service delivery in Virtual Manager. A linkage between our service delivery schematic and service quality is made in a value creation point of view, through the use value and exchange value dimensions. We conclude that in Virtual Managers, knowledge creation still has a long way to go.
- Starbucks : the growth trapPublication . Vaz, Joana Isabel Simões de Sanches; Barreto, IlídioThe key to achieve organizational success has been subject of much discussion throughout the years. Many theories tried to explain it, from the industrial organization model to the resource-based view. Still, there was a gap regarding how companies succeeded in dynamic markets. The dynamic capabilities view appeared in response to this breach, arguing that a firm could outperform others if it had a stronger market adaptation’s ability. The present dissertation intends to illustrate this view by using a real business case, pointing out how adaptation to market changes can influence a company’s performance. At a first stage, the case shows the negative impact of not being attentive to changes, and in a second period shows performance improvement by the strengthening of dynamic capabilities. When writing this thesis, I attempted to provide responses to the following questions: What dimensions can lead a strong company to fail? What factors are crucial in a turnaround? How do strategic decisions translate into changes in the resource base? The main findings of the case suggest that the dimensions that form dynamic capabilities are crucial to explain both failure and rebound, depending on the extent by which a given firm exhibits such dimensions in each relevant period. These dimensions can be interrelated, meaning that the lack of one, can affect another. In addition, it shows that dynamic capabilities are not a dichotomous issue (i.e., it is not a matter of having or not, it is rather a question of degree). Furthermore, while having dynamic capabilities can help a company to achieve success, the case suggests that, to achieve this potential, all dimensions included in the dynamic capabilities concept are important.
- Multi-brand selling in the automotive market : the Santogal casePublication . Pessanha, José Manuel Barreiros da Silva; Celeste, PedroAt the start of the last decade, the European automotive industry faced a market showing several flaws in its functioning. It was excessively concentrated; the six major manufacturers (Volkswagen, Peugeot/Citroën, Renault, General Motors, Ford e Fiat) held 75% of market share. This favourable position led manufacturers to establish agreements and contracts both with suppliers and retailers aiming at protecting their interests and entailing a reduction of competition in the market. In light of this situation, the European Commission intervened and adopted Regulation n° 1400/2002, which prohibits any agreements affecting competition and promotes new retailing possibilities. This new context led to huge changes both for manufacturers, on one side, and importers and retailers on the other. This study aims at contributing to widen knowledge on the subject through the analysis of the Santogal case. Starting as an importer, the company has always been linked to the automotive sector for more than 60 years. The changes the market has undergone along the years led Santogal to develop new strategies and business models in order to attain its objectives. This study focuses in particular on Santogal's "multi-brand" project developed in the last few years and which has revolutionized its way of selling cars and created the conditions to exploit to the full the potential of its structure. The main objective of the present study is to challenge academics, manufacturers, importers and retailers to develop new sales models to face the change in the competition conditions observed in the European market. The work carried in the context of the present study allows to conclude that, although for the customer price is the main differentiation factor, new sales models widening the offer and aiming at facilitating comparisons and counselling the client during the decision making process represent a competitive advantage for companies which adopt them.
- Uma análise crítica aos critérios (económicos) utilizados pelo Tribunal de Contas na avaliação das parcerias público-privadasPublication . Gaspar, Lídia Raquel dos Santos; Confraria, João; Martins, Maria d'Oliveira
- The contribute of financial institutions to the effectiveness in preventing money laundering and terrorist financing : a comparative perspective of Portuguese and Spanish frameworkPublication . Moura, Vânia Filipa Carvalho; Rocha, Miguel Trindade
- Creating value with Qwiki in the firm's business mode : a strategic perspective of implementing a wiki platform by taking advantage of smartphone technology and its mobility in the corporate business worldPublication . Campos, Pedro Falcão de; Amaral, Paulo Cardoso doThis dissertation addresses the strategic use of the Qwiki platform in the firm’s business model. The objective of this dissertation is to access the strategic potential of the Qwiki platform, under certain assumptions, contribute with knowledge regarding the possibilities and opportunities with its usage and the ability to potentially create and sustain value to the company that holds Qwiki and its clients. This dissertation presents the available information and knowledge regarding the wiki and smartphone technologies in terms of its developments, its advantages and shortcomings and its incentive to be used by companies, as well as how they can be used together to create value to the holder company and clients. Additionally, it describes the possible opportunities and threats expected with the use of wikis and smartphones with Qwiki. Two analysis are conducted in this dissertation: the Resource-Based View framework and implementation of Qwiki in businesses and the value created for both the holding company and the implemented companies. These analysis serve the purpose of assessing if Qwiki has the conditions to generate sustained competitive advantage for the holding company and how to implement this platform in order to potentially profit from this technology with said competitive advantage. It is concluded from the Resource-Based View model that it can, under some conditions, have a strategic impact on the holder business by creating and sustaining competitive advantage. These conditions are namely Qwiki’s value increase within the business through user learning processes, experience and network effects, which are tacit knowledge. That is, these attributes cannot be transferable and easily copied to other companies, thus increasing both user switching costs to the competition and the barriers for other companies that attempt to implement similar strategies. It is also concluded with this reasoning that the Qwiki platform and the involving wiki and smartphone technologies can create value to the Qwiki holder company and to companies that adopt it and offer the possibility to potentially profit from the competitive advantage that the platform creates, based on its correct implementation and validation of this work’s assumptions and Qwiki future challenges.
- Fair value in pension funds thesis : case sudy : Caixa Geral de DepósitosPublication . Quintas, José Miguel Cruz da Silva; Azenhas, PauloThe developed world is facing the problem of an ageing population. The ratio of active to inactive workers is decreasing, putting at risk the future solvency of the public social retirement schemes. Private pension funds are therefore increasing, which makes the understanding of whether they are reliably calculated and covered a relevant issue. Due to accounting rules revisions issued by the IASB (International Accounting Standard Board) and the FASB (Financial Accounting Standard Board), the principle of Fair Value has become more important during the last decade, despite criticisms that link it to the current financial crisis. This work studies the role of Fair Value in the biggest Portuguese Bank’s Pension Fund, namely its calculation and impact on financial statements. Based on public information, clarifications provided by the staff at Caixa Geral de Depósitos, benchmark and data analysis, the case-study supports the importance of Fair Value on pension funds and concludes that Caixa Geral de Depósitos Pension Funds are reliably calculated due to the several rules issued by IASB and the Portuguese supervisory entity – Instituto Superior de Seguros (ISP).
- Inapa : Investimentos, Participações e Gestão, S.A. : equity valuationPublication . Martins, Vasco Menezes; Martins, José Carlos TudelaThe purpose of this thesis was to conduct an evaluation of an Iberian listed company using all the knowledge acquired in the Finance Master. The company chosen was Inapa, a Portuguese paper distributor. This choice was neither random nor indifferent. Several reasons motivated it. First, Inapa had recently entered the PSI 20 Index - the group of twenty largest listed companies in the Portuguese Stock Exchange. Second, with 93% of its turnover outside of Portugal, Inapa is one of the most internationalized Portuguese companies and one of the top European paper merchants. Finally, although the company seemed in good track it had a delicate financial equilibrium, given its highly leveraged situation. All these factors added up to an interesting valuation challenge. Inapa’s equity value assessment was performed combining academic theory with best valuation practices. Throughout the valuation process several interviews with corporate analysts and managers were conducted, forming criteria to establish the necessary assumptions. In the end, the Adjusted Present Value method was used. Taking into account the company’s characteristics this methodology was considered the most appropriate one. At the end, a final value per share of 0,34€ was computed, translated into a Hold recommendation.