Browsing by Issue Date, starting with "2023-03-14"
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- Emotions effect on shopper behavioral responses in ai-powered retail stores: an abstractPublication . Elmashhara, Maher GeorgesThe border between the real and digital worlds is blurring as a result of technology-driven commerce. In retail, websites are behaving like stores, and stores are mimicking websites. Artificial intelligence (AI) is vital at this crossroads of offline and online (Grewal et al., 2021). However, retailers spend a lot of time and money installing AI technology, and the predicted satisfying outcomes aren’t always assured (Moore, 2018). Therefore, it is important to figure out how shoppers perceive AI technologies. While some AI technologies focus on transactional moments like price checking to improve the utilitarian side of the shopping experience, other AI applications enrich both utilitarian and hedonic aspects (Kelly, 2020). Consumer emotions might be more relevant when focusing on hedonic experiences. However, the interaction level between shoppers and AI technologies is crucial to determine the importance of considering emotions (Huang & Rust, 2021). Based on that, the current study considers retail AI technologies that include higher levels of interaction with shoppers (like touch screens and smart mirrors). This research, first, plans a pilot study to identify two positive and two negative influential emotional states when consumer-AI interaction moments occur, and then it conducts a survey-based study to examine the effect of these four emotional states on shopper attitude, behavioral and positive WoM intentions. The pilot study recommended that emotional states of interest, enjoyment, sadness, and anger are easily triggered when consumers interact with AI in retail stores. However, the survey-based study demonstrated a significant path only from the positive emotional states to shoppers’ attitudes and behavioral responses. Specifically, the study suggested that both interest and enjoyment directly impact on shopper attitude, indirectly on behavioral intention through both hedonic and utilitarian sources of attitude, and indirectly on positive WoM via the hedonic source of attitude only. Theoretically, the research notifies a significant relationship between positive emotional states, shopper attitude, and behavioral and positive WoM intentions (through attitude). Managerially, this study provides several suggestions for retailers and marketers; to enhance the emotional shopping experience, AI technologies applied in retail stores (1) should be emotion-aware by reading and evaluating consumer emotions, (2) should be useful by enhancing the utilitarian side of shoppers’ attitudes, for example by showing that AI technology features have high utility value like saving time or facilitating transactions, and (3) should be joyful by enhancing the hedonic side of the shoppers’ attitude, for example by keeping up with new trends.
- Exclusive breastfeeding after breast cancer. Case studyPublication . Martins, Maria Antónia Poupas; Sim-Sim, MargaridaObjective. To develop a care plan focused on assisting a puerperal woman who decides to feed their child through breastfeeding on the contralateral breast. Methods. A case study conducted with a 36-year-old primiparous woman who underwent tumorectomy and left axillary emptying, chemotherapy and radiotherapy 8 years ago. The data were collected in the Nursing process, with initial assessment using the Marjory Gordon functional health patterns. The care plan used the NANDA-I, NIC and NOC taxonomies. Results. Three diagnoses were identified: [00208] Readiness for Enhanced Childbearing Process, [00106] Readiness for Enhanced Breastfeeding and [00167] Readiness for Enhanced Self-Concept. The indicators were evaluated in the initial and later phase, with gains in the first two diagnoses. The third diagnosis proved to be partially sufficient, as it did not allow assessing the developmental and non-pathological self image in the puerperium. In the puerperal phase, maternal roles are challenging and demanding. Nursing care contributed to the adaptation to breastfeeding in the contralateral breast and to the guarantee of adequate nutrition for the newborn. The childbearing process was strengthened. Breastfeeding is carried out with maternal satisfaction, good latch and normal weight evolution in the newborn. Conclusion. The case study strengthened knowledge by addressing a little investigated theme. The NANDA-I taxonomy may need further study in the Self-perception domain, more specifically in the self-image reported during the pregnancy-puerperal phase.
- The influence of serious games in the promotion of healthy diet and physical activity health: a systematic reviewPublication . Lamas, Susana; Rebelo, Sofia; Costa, Sofia da; Sousa, Helena; Zagalo, Nelson; Pinto, Elisabete(1) Background: serious games seem to show promising strategies to promote treatment compliance and motivate behavior changes, and some studies have proven to contribute to the literature on serious games. (2) Methods: this systematic review aimed to analyze the effect of serious games in promoting healthy eating behaviors, effectively preventing childhood obesity, and improving physical activity in children. Five electronic bibliographic databases-PubMed, ACM Digital Library, Games for Health Journal, and IEEE Xplore were used to conduct a systematic literature search based on fixed inclusion and exclusion criteria. Peer-reviewed journal articles published between 2003 and 2021 were selected for data extraction. (3) Results: a total of 26 studies were identified, representing 17 games. Half of the studies tested interventions for healthy eating and physical education. Most of the intervention's games were designed according to specific behavioral change theories, predominantly the social cognitive theory. (4) Conclusions: studies confirmed the potential of serious games for obesity prevention but considering the restrictions encountered, we exhort for novel designs with different theoretical perspectives.
- Os efeitos processuais da procedência da exceção material dilatóriaPublication . Matos, Margarida Baptista; Faria, Maria Rita Camarate de Campos Lynce deAs exceções dilatórias de direito material são frequentemente invocadas nas ações judiciais, nas suas mais diversas composições. Através das mesmas, o réu não nega a existência do direito do autor, mas apresenta ao tribunal uma determinada circunstância que, demonstrada, tem como efeito o retardamento do exercício do direito do autor, por este não ser exercitável no momento da ação judicial. Analisada a jurisprudência que julga procedente uma exceção material dilatória, constatamos que subsistem dúvidas e divergências a respeito da concreta consequência jurídica dessa procedência (maxime a absolvição ou a condenação do réu). Na presente dissertação, propomo-nos a aprofundar o estudo desta exceção e das suas diversas modalidades e a oferecer um contributo para a determinação da consequência jurídica da sua procedência.