Browsing by Issue Date, starting with "2021-05-12"
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- Promoção da saúde mental dos pais/cuidadores em contexto de doença na criança hospitalizada : intervenção do enfermeiro especialistaPublication . Birra, Mafalda Rebelo; Lourenço, MargaridaSabe-se hoje que a necessidade de hospitalização da criança, seja por que motivo for, é um dos fatores de stress capazes de interferir com a saúde física e emocional da família provocando sentimentos negativos. Considerando a família, como um sistema dinâmico, de funcionamento complexo e com múltiplas necessidades individuais, sobretudo em situações de saúde-doença é grande a importância da intervenção do enfermeiro especialista na gestão desses sentimentos e na promoção do bem-estar psicológico da família, na pessoa dos pais e cuidadores da criança. Assente nos pressupostos acima enunciados a promoção da saúde tem-se tornado relevante no cuidado de enfermagem à criança e família no âmbito da responsabilidade profissional do Enfermeiro Especialista em Saúde Infantil e Pediátrica. A realização deste relatório, que surge no âmbito do Curso de Mestrado em Enfermagem na área de Especialização de Saúde Infantil e Pediátrica do Instituto de Ciências da Saúde da Universidade Católica Portuguesa seguindo uma metodologia analítica, descritiva e reflexiva, descreve o percurso de desenvolvimento de competências pessoais e profissionais enquanto futura Enfermeira Especialista no âmbito do papel da enfermagem especializada na promoção da saúde mental dos pais/cuidadores da criança com necessidade de hospitalização. Como estrutura conceptual orientadora da prestação de cuidados adotou-se o Modelo de Enfermagem de McGill de Moyra Allen, este descreve o papel do enfermeiro na promoção da saúde da família num contexto de saúde/doença. Foi ainda realizada uma revisão scoping com o objetivo de perceber qual o impacto na saúde mental dos pais e cuidadores no contexto da hospitalização da criança e assim direcionar as intervenções a desenvolver. O estágio desenvolveu-se em três contextos de cuidados: numa unidade de neonatologia, num serviço de internamento de pediatria e num serviço de urgência pediátrica. Assumindo-se como objetivo transversal a todos os contextos de estágio “desenvolver competências de EESIP no âmbito da promoção da saúde mental dos pais/cuidadores da criança com necessidade de hospitalização”. Posteriormente, considerando o diagnóstico de situação referente a cada contexto foram definidos objetivos específicos. Após este percurso, tornou-se óbvio que promover a saúde mental enquanto bemestar psicológico dos pais e cuidadores implica promover e reforçar os recursos internos de cada elemento e do sistema familiar e consequentemente contribuir para a melhoria da predisposição no cuidado à criança com o fim último de melhorar a sua vivência da doença. Definiu-se a comunicação como a estratégia base da intervenção de enfermagem que gera uma relação promotora de confiança e segurança.
- Management of the celebrities’ self-brand on social media by celebrity agenciesPublication . Alves, Carolina Paulo; Jorge, Ana Margarida Ferreira RatoSocial media have brought the opportunity for regular people to become famous. However, it has also given the possibility for celebrities, who were known for being actors, singers, sportsmen, among others, to have a new medium for communication to their audiences. Over the last years, regular celebrities have taken up the role of digital influencers. Celebrities as influencers have millions of people following every post about their private lives or work related. This following has allowed many celebrities to do partnerships with brands, share their daily lives, have a stronger relationship with fans but also throughout to create a self-brand online that helps distinguish themselves from the competition. Agencies of celebrity marketing have an important role in creating a brand for a celebrity. Agents aim for the biggest financial return but also help celebrities on establishing an online brand that is coherent, authentic and the audience connect with it. This dissertation is an overview of celebrities’ presence on social media, but also an analysis of how influencer marketing has renewed the way celebrities are perceived by the public and the significance that a self-brand has for its success. The study focuses on the role that agencies have in developing the celebrities’ brands, with the main research question How do agencies construct the self-brand of a celebrity on social media?. To answer this question, the study has applied two different methods: interviews with agents that work on influencer marketing and content analysis on celebrities’ social media profiles. In this dissertation it was concluded that agencies have an important role on helping celebrities evolve their identities into a self-brand and aid them on the monetization of it. Agencies create a strategy around a celebrity brand and manage it. Agencies advise celebrities in which brands should they work it and how to seem authentic and coherent. Through professional and personal contents, a celebrity defines a brand, and a strategic communication is the tool for sharing it with the public.
- Community development in coworking spacesPublication . Franke, Simone; Victorino, Mariana Hidalgo Barata MartinsDue to factors of a changing, multinational labour market and the pandemic situation, shared and mobile offices are more requested than ever before. We set out to explore Lisbon’s coworking-communities, as well as the most beneficial resources available to foster and support flexible work practices worldwide. The goals of this research are: 1) to seek a clear definition of coworking and networks; 2) to understand the role of social capital, collaboration, and organizational leadership within coworking communities; 3) to identify community factors, motivations, and user preferences that allow business leaders and customers to make more suitable decisions regarding their unique contexts. Therefore the topic has been approached from a broad to a narrow perspective, which includes social, network, and leadership theories from Bourdieu (1986) Putnam (1993; 1995), Latour (1996; 2005; 2007), and Goleman (2000; 2004), as well as recent coworking studies like Gandini (2015), Weijs-Perrée et al. (2019), Orel & Dvoulety (2020). After considering case-study examples, key findings were made to discover the motivations and tools from the professionals at CW facilities. Based on the identified opportunities, suggestions were made to develop their communities and social performances. Considering the diverse background of scientific possibilities, the empirical part belongs to the field of interpretivism, containing a mixed-method methodology: A survey of 102 Lisbon's co-workers has been conducted, followed by semi-structured expert interviews of 9 community leading roles. Factors of collaborative networks, innovation, and leadership structures stood out as the focus of the work. The results should generate useful and credible outcomes in order to uncover new opportunities for communities’ implementation. Discovered member preferences can be seen as a contribution of already applied theories and knowledge of the status quo in Lisbon. Prioritizing a set of working & environmental assets, for example professional networking, and the identification of different member-types represents an extension to proceeded case studies like Back & Josef (2016), Fuzi (2015), or Kyrö & Arto (2015). Because its outcome could not be analysed concerning CW-locations specifically, it also proposes challenges and opportunities for future research.