Browsing by Issue Date, starting with "2019-07-08"
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- A forgotten religious heritage: the "simulacri corpus sanctae": study, inventory and safeguarding of portuguese reliquariesPublication . Palmeirão, Joana; Ferreira, Teresa; Afonso, José Ferrão; Vieira, Eduarda
- Business model patterns for electric-mobility : a taxonomy for business model innovationPublication . Rückle, Marvin; Bohnsack, RenéMobility, as means of transportation, is experiencing a major inflection point. Change stems from the increasing population density in cities, concerns of carbon dioxide emission induced climate change, air pollution within urban areas and congestion. A promising solution is the electrification of mobility. Electric-mobility, thus, changes the ecosystem of how mobility is currently institutionalized. Innovative companies enter the market and disrupt the mobility sector. Incumbent players, such as carmakers, rethink their value chain and consider further horizontal integrations. New service providers, electric utilities and the consumers complement the mobility ecosystem. They are leveraging new electric solutions, develop the vital infrastructure and start breaking inherent routines. Nevertheless, current adoption of electric-mobility products and services is relatively slow. Therefore, academia is raising the awareness on the business model perspective. Disruptive changes in a sector are a breeding ground for business model innovation. Since 90% of new business models are a recombination of already existing patterns, business model patterns imply to be a useful tool. This work proposes a taxonomy of business model patterns concerning the electric-mobility sector. Patterns are extracted systematically from the literature, before a closed card sorting activity involves 10 electric-mobility experts to validate respective pattern allocations within a previously established structure of group dimensions. A final model is derived after two sorting rounds and presents a useful tool for practitioners as well as further research
- Are men really different from women? : analysis of men buying behaviour of cosmetic productsPublication . Duarte, Cláudia Alexandra Laranjo; Vale, Rita Miguel Ramos Dias do CoelhoThe cosmetic industry has grown significantly in recent years and the categories of perfume, hair and skin care have gained increasing relevance. At the same time, in recent years, men gained a greater concern with their appearance and, consequently, a greater interest in cosmetic products. Therefore, it is essential to understand this new segment of emerging consumers in this market. Although there are several studies on the cosmetics industry, there is still much to explore about what men most appreciate and want when they buy cosmetics. Thus, the main objective of this study is to understand the main differences between men and women in their decision-making process and in purchasing behaviour of cosmetic products. Simultaneously, it was also analysed which products of this market are most bought by men and women, comparing subsequently the differences. In order to achieve these objectives, a three-stage research method was used. First of all, an exploratory qualitative study was carried out with the accomplishment of individual interviews to two market experts, in order to obtain a deeper knowledge of this market. Then, a quantitative study was performed through an online survey, aiming to understand the different consumption profiles of cosmetic products and to compare the different consumers. And, at last, a qualitative study was carried out again, this time to explain and validate the insights obtained in the previous phases, through the execution of individual interviews with five male consumers, with different characteristics and profiles. With this thesis it was possible to conclude that cosmetic products are already very important for men, they are even part of their daily routine, just like in women’ case, and that the categories most purchased by them are personal hygiene, perfumes and hair care. However, skin care products are beginning to gain relevance among this public, attracting more and more consumers. On the other hand, it was also noticed that men buy this kind of products mainly out of necessity (when the old one finishes, they buy a new one) and always use the same ones, while this doesn’t happen with women. Furthermore, brands have great importance for both genders, but the shopping experience is not yet highly valued by men. For all of the reasons mentioned above, cosmetic brands have to increasingly differentiate their products by gender, with marketing research and analysis being fundamental to tailor the products for men, the emerging new growth segment.
- Autonomous ground vehicles in urban last-mile delivery : an exploration of the implementation feasibility and consumer’s acceptancePublication . Barthuly, Daniel; Saraiva, Gonçalo de Oliveira Vieira DinisE-Commerce has rapidly changed the urban last-mile delivery in recent years, and Courier-, Express- and Parcel (CEP) companies are challenged by the increasing demand. Service robotics with autonomous vehicles are subject to be the catalyst for transforming the industry. Considering the infancy and lack of research on the subject, the purpose of this study is to explore the concept of autonomous ground vehicles (AGVs) in urban last-mile delivery from two perspectives. First, data about the industry and insights from the technology provider summarize the status quo of recent developments and implementation barriers with the help of expert interviews. The findings show obstacles in the technological maturity and regulatory framework. Moreover, although only road-AGVs (rAGVs) will significantly change the industry, sidewalk-AGVs (sAGVs) act as a proof of concept as the implementation is more feasible. In addition, they create new premium services for the consumers. Second, an attempt to determine the consumer’s acceptance of sAGVs, using the combination of the technology acceptance model and the technology readiness index, is made with an online survey. The proposed research model is analysed by means of simple regression analysis, and all hypotheses are supported. The majority of the respondents have a positive attitude towards the concept of sAGVs for delivery and consider using it when the safety of their delivery goods is guaranteed. This dissertation enriches the literature on human-robot acceptance as well as the management of CEP-companies to increase the engagement in the implementation of sidewalk-AGVs to increase service innovation for consumers.
- Estudo de diagnóstico para a elaboração de um plano de food defense aplicável a uma unidade de restauração colectivaPublication . Ribeiro, Ana Rita Pereira; Moreira, Raquel; Teixeira, PaulaApós surgir nos EUA o conceito de Food Defense, na sequência dos sucessivos ataques terroristas, tem-se verificado uma crescente preocupação por parte das empresas do sector alimentar. À escala global, constata-se um aumento de incidentes de contaminação intencional dos alimentos, que podem acontecer ao longo de toda a cadeia alimentar. O conceito de food defense, que se refere à protecção e defesa dos géneros alimentícios contra actos deliberados ou intencionais de contaminação, foi desenvolvido e explorado pelo FDA (Food and Drug Administration), que fez com que empresas a nível mundial adoptassem práticas de defesa alimentar. Com a criação do GFSI, surge também a necessidade do desenvolvimento de planos de Food Defense por parte das empresas certificadas pelos referenciais reconhecidos pelo GFSI, com o objectivo de fornecer produtos seguros. No entanto, a vulnerabilidade dos sistemas alimentares a contaminações intencionais é uma realidade que tem de ser enfrentada pelas organizações e que deve ser transversal ao longo de toda a cadeia alimentar, não apenas a empresas certificadas. O presente trabalho consistiu no diagnóstico dos requisitos de food defense numa empresa de restauração colectiva, não certificada por referenciais reconhecidos pelo GFSI, num contexto geográfico e social onde este conceito está ainda aquém da realidade Europeia e dos EUA. O trabalho foi desenvolvido numa empresa multinacional de catering presente em Angola, com o objectivo de determinar as principais ameaças e vulnerabilidades em termos de food defense nesse contexto geográfico, e posteriormente a elaboração do plano, de forma a determinar os principais pontos de controlo e implementar medidas de protecção para evitar incidentes de contaminação intencional. O diagnóstico e verificação dos requisitos de food defense e a elaboração do plano no âmbito da restauração colectiva demonstrou que as principais lacunas identificadas estavam associadas à inexistência de uma análise de risco das principais ameaças e das respectivas medidas de protecção, à dificuldade no controlo das ameaças associadas a actividades fraudulentas por parte do fornecedor e ainda à falta de envolvimento e sensibilização dos colaboradores na identificação de situações anómalas e impedimento de ataques deliberados e intencionais.
- Dealing with firestorms : brand strategies to manage negative word of mouth during social media crisisPublication . Jaworski, Madlen Nicol; Souto, Daniela Langaro da Silva doThe growth of the Internet and social media platforms is changing the way how individuals communicate with each other. Through the fast communication, companies are facing negative word-of-mouth (NWOM) through social media channels. Therefore, it is of high importance to control and manage the spread of negative electronic word-of-mouth (eNWOM) and shouldn’t be underestimated by brands. This dissertation explores the differences between four online response strategies, aimed at managing NWOM during a social media crisis. Effects are analyzed over brand attitude and consumers intention to pass on NWOM. An in-between experimental study design was implemented. It aimed to analyze how participants´ brand attitude (BA) and intention to pass on NWOM changed, after being randomly exposed to one of the four response strategies. The main conclusion obtained shows, that all of the strategy combinations tested, had statistically significant differences among each other. Therefore, they were not equal within their effectiveness on the construct of BA and their intention to pass on NWOM. Thus, all hypotheses of this dissertation were accepted. The “mortification” and “delay and reducing offensiveness” strategy result to be the most effective strategies managing online firestorms. The “no action” strategy results to be the less effective strategy in managing firestorm situations. By exploring the field of electronic NWOM brands lack of preparation of how to respond to online firestorms was recognized. Which is why this dissertation will add not only academic but also managerial value within this field of research.
- Eleven Sports : delivering customer value through a different positioningPublication . Faro, Lourenço Maria de Moncada Côrte-Real de Brito e; Flórido, João Luís BaptistaIn 2018, Eleven Sports decided to enter the Portuguese market of football matches broadcast with the acquisition of some of the major European football leagues. With a low pricing strategy and a different communication strategy, Eleven Sports seeks to achieve a competitive advantage through a different positioning in the industry. This study aims to understand if this different positioning is creating more customer value, and if that is enough to generate a sustainable competitive advantage. To answer this, I have examined the perception of the customer on the Eleven Sports’ service through the conduction of two surveys and two focus groups. The findings show that Eleven Sports’ strategy is perceived well by the customers, however, it is not enough for them to change from Sport TV to Eleven Sports. Findings show that what sells the most are the leagues where Portuguese teams are playing, hence the firm who owns the Portuguese league will own the market.
- Estratégia e sistemas de controlo de gestão : o papel central do orçamento no caso Cerealis – Produtos Alimentares S.A.Publication . Ramos, Carlos Filipe Meira; Soares, Miguel Alberto ReisO orçamento é apontado como a ferramenta de gestão central nos sistemas de controlo de gestão vigentes nas organizações. No entanto, tem sido alvo de muitas críticas, tanto na literatura como por gestores, levando as organizações a adotarem melhorias nos seus processos tradicionais ou até mesmo optar por reformular por completo os seus modelos de gestão, promovendo o seu abandono. Ainda assim, estudos revelam que o orçamento continua a ser a ferramenta predominante nas organizações e estas não tencionam abandoná-lo. Esta dissertação assenta num estudo empírico na empresa Cerealis - Produtos Alimentares, S.A., empresa portuguesa de grande dimensão do setor agroalimentar, cujo modelo de controlo de gestão assenta num Plano Estratégico, suportado por Orçamentos anuais e complementado com Forecasts trimestrais. Este estudo tem como propósitos principais verificar os motivos pelos quais persiste a utilização do orçamento, verificar a veracidade das críticas existentes em seu torno em contexto real e se estas são mitigadas através das melhorias apresentadas na literatura. Neste sentido, visando responder às questões de investigação, foram analisados documentos internos e realizadas 8 entrevistas presenciais com Diretores e elementos de vários departamentos intervenientes no processo de planeamento e controlo orçamental, tendo por base uma listagem de funções e limitações do orçamento sugeridas por vários autores. As conclusões do estudo estão em concordância com a literatura pois revela que a empresa tem vindo a melhorar os seus processos, contrariando os principais problemas e limitações do exercício orçamental apontados na literatura, nomeadamente, com o enquadramento do orçamento anual num plano estratégico que reflete os objetivos de longo prazo, através da introdução de metas relativas no modelo de avaliação e realização de Forecasts trimestrais ao longo do ano, contribuindo assim para um melhor alinhamento organizacional, alocação de recursos mais flexível e capacidade de resposta mais célere. Porém, denota-se um excessivo foco financeiro e uma estrutura de controlo vertical hierárquica, característico de uma gestão orçamental tradicional. Por outro lado, o negócio tem características de alguma “estabilidade”, pelo que o modelo parece estar adequado ao ramo de atividade. Conclui-se que estes últimos fatores evidenciados são o que motivam o uso do orçamento na empresa. Este estudo contribui para a literatura ao explorar as razões pelas quais o orçamento continua a ser a ferramenta predominante nos modelos de controlo de gestão nas organizações, apesar das críticas que lhe são dirigidas. Adicionalmente, revela que a melhoria dos processos orçamentais, através de metodologias alternativas e complementares, é suficiente para mitigar essas limitações, nomeadamente de planeamento e controlo.
- Transforming lives and the halthcare business : remote patient 5G-IoT technology monitoring solution for the home hospitalization servicePublication . Quintana, João Miguel Nunes Leite de Castro de; Saraiva, Gonçalo de Oliveira Vieira DinisNowadays, we live in an evolutionary world driven by technology and reliant on internet connectivity. 5G is the new cellular wireless technology imminent in the market, and it’s expected to enable innovation and transformation across many vertical industries. One of the most promising is the Healthcare industry once it’s facing an enormous digital and structural transformation. While a new business model is emerging (VBHC), new ways of providing care are also evolving, as the Home Hospitalization service. Portugal is following the global market trends, thus, recently, the government created a financial incentive to encourage the service deployment across public hospitals with the aim of reducing the hospitalization costs, the bed shortage crisis, and enhancing care quality and patients’ satisfaction. Consequently, many hospitals across the country are implementing the service. Therefore, this dissertation’s topic arise, with the aim of accessing, whether 5G-IoT Technology's use in a remote monitoring products’ kit, for the Home Hospitalization service represents a real Business Opportunity. A cross-sectional descriptive-exploratory research was performed through 6 in-depth expert interviews and 3 online surveys to understand the different stakeholders’ perspectives regarding the service proposed. The results showed a great interest from all the inquired: 82% of Hospital Managers claimed a great interest in acquiring; 75% of the general population stated that was very likely they would choose it; and 88% of Healthcare Professionals agreed that its integration in the HH service was useful. Accordingly, it was concluded that the Portuguese market has great potential.
- Aplicação do Sistema Execution Premium à Fábrica de Cervejas PortuensePublication . Verde, Diogo Jorge Vaz; Alonso, Maria Clara Donas BottoKaplan & Norton (2008) desenvolveram um sistema de gestão integrado, que alinha a formulação e o planeamento da estratégia com a execução operacional, denominado Execution Premium. Este sistema, que surgiu na sequência de desenvolvimentos do modelo Balanced Scorecard (Kaplan e Norton, 1992), incorpora um ciclo de gestão fechado e sistematizado compreendido em 6 fases, para as quais são propostas ferramentas de gestão, para ajudar as organizações a definir, implementar e gerir a estratégia. Este Trabalho Final de Mestrado foi desenvolvido com recurso a um estudo de caso e teve como objetivo último refletir sobre a utilidade da aplicação do modelo Execution Premium na Fábrica de Cervejas Portuense, que prima pela produção de cerveja de qualidade superior, situada na cidade do Porto. Na análise efetuada ao sistema de controlo de gestão da empresa identificaram-se algumas fragilidades, às quais não é certamente alheia a recente constituição da empresa. A implementação do Execution Premium proporcionará uma melhor articulação entre as ferramentas existentes e a aplicação de novas (e.g. mapa estratégico e Balanced Scorecard organizacionais, sistemas de remuneração variáveis com o desempenho) e, permitirá, como desejável, uma melhor comunicação, implementação e gestão da estratégia e da afetação dos recursos através de um processo contínuo, formalizado e alinhado na organização, em interligação e alavancando o Sistema de Gestão de Qualidade já desenvolvido nos termos da Norma ISO 9001: 2015.