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- Internet of things for the hotel industry: a reviewPublication . Magalhães, Sérgio Tenreiro de; Magalhães, M. J.; Revett, KennethThe Internet of Things (IoT) represents an opportunity for the hotel in-dustry to increase customer satisfaction while simultaneously reducing operational costs. This paper analyses the existing knowledge on this subject, through a re-view of the relevant publications indexed by Scopus and/or ISI Web of Science, concluding that, despite the existence of many relevant patents, registered in the past few years, the published research is very limited on this topic. The restriction to publication prior to the conclusion of the patent registration process may be a justification for this fact, and, if so, the near future will bring many novelties that will help the development of the hotel industry. It is also possible to conclude from this work that the potential of IoT is not yet well explored in the hotel indus-Try, once authors frequently theorize on the use of IoT for applications that could easily be of interest for the hotel industry, but fail to identify that opportunity as a major market.
- Hidroswim : the resellers challengePublication . Pereira, Margarida de Almeida Mendes Rosado; Guedes, Nuno Manuel de MagalhãesHidroswim is a family company acting in the pool’s industry. The company was born from the familiar need of reducing the time spent on pool maintenance. Attempting to satisfy this need, Bento’s family developed Hidrion a patent protected innovation that worked with the release of copper ions reducing 90 to 95% the quantity of chemicals needed to maintain the pool. In an initial phase the system was installed in pools of friends and family. Later on, it was sold through a pool products specialized reseller. In 2005, Hidroswim was launched in order to expand Hidrion’s business. In 2016, the main goal of the company was to improve the sale’s volume, turning its distribution channels more efficient. This dissertation provides information about the distribution channels as well as the problems related with them. The thesis is divided in three main parts: case study, literature review and teaching notes. After analysing the case the reader should be able to understand Hidroswim’s main challenges and potential strategies to surpass those challenges.
- Manual de acolhimento e integração na casa de Saúde São Mateus, S.A.Publication . Lemos, Aldina Neves Coimbra; Pereira, Paulo Jorge de AlmeidaEste trabalho vai ser desenvolvido com base no tema “Manual de Acolhimento e Integração, na Casa de Saúde São Mateus, S.A”, e será realizado no âmbito do Trabalho de Projeto, apresentado na Universidade Católica Portuguesa, para obtenção do Grau de Mestre, Especialização em Gestão e Administração de Unidades de Saúde, e tem como principal objetivo auxiliar o processo de acolhimento e integração dos colaboradores que pela primeira vez ingressam em contacto com a Casa de Saúde de São Mateus. O Acolhimento e Integração, são estratégias fundamentais para a Casa de Saúde de São Mateus e para o indivíduo, que se quer afirmar como inovadora e acolhedora. O Acolhimento é o processo através do qual o novo elemento é recebido e integrado nas estruturas, de forma a se tornar “prolífico” no mais curto espaço de tempo, por outro lado, a Integração consiste em acolher o novo recurso, proporcionando-lhe uma inserção que lhe possibilite efetuar o seu desenvolvimento e a integração dos valores éticos, profissionais sem grandes obstáculos. Se a direção de Recursos Humanos da Casa de Saúde São Mateus, planificar e implementar cuidadosamente um programa efetivo/eficaz/funcional e fidedigno direcionado ao Acolhimento e Integração, está a fazer um investimento inteligente no crescimento, desenvolvimento e desempenho dos seus colaboradores. É neste contexto que surge a elaboração de um Manual de Acolhimento e Integração da Casa de Saúde São Mateus. Este manual, por sua vez concebe um conjunto de explanações sobre a estrutura, facilitando o processo de Acolhimento e Integração dos novos elementos.
- Has mainstream Vinho Verde wine generalised the international image of the region, limiting the positioning of its more value-driven producers?Publication . Alves, Ricardo Michael Konstantinou; Reis, Ricardo César Ribeiro Ventura FerreiraPerhaps the greatest challenge of the regional brand is its endeavour to mutually benefit the individual brands under its own. For regional brands to succeed in the wine industry, they must seek to maintain a consistent brand image, and a positioning in the market that does not conflicting with that of its individual brands. The case of Vinho Verde epitomizes the struggle of a wine regional brand to grow in its quality-driven segment, due to the strong international image and reputation which it has in the lower segments of the market. Consequently, this study discovers that the Vinho Verde wine region is generalised by its low cost style of wine to the extent that the region itself is misperceived as a wine style, rather than a region. Further, this study attempts to draw the link between this low-cost image and the implications which it could have on the positioning of the region’s recently emerged value-driven producers. The research finds that these producers are in fact limited by the mainstream-style image of the region. This is proven not only by the prices of the value-driven segment – that are perceived to be lower than their potential – but by the tendency of these producers to avoid using the regional name (Vinho Verde) on the front of their bottles.
- Enhancing elderly mobility through IoT using textiles: a reviewPublication . Magalhães, M. J.; Magalhães, Sérgio Tenreiro de; Revett, KennethThe aging of population worldwide and the increasing of average life expectancy of the world population become a social and economic problem for society. It's necessary to provide solutions which can maintain the independency of elderly and their mobility, along more time, avoiding the unnecessary perma-nence in hospitals and institutions for the elderly. The use of IoT using textiles is a very interesting approach because of the proximity of people to these materials. This work reviews the development on IoT using textiles to increase the mobility of elderly people and concludes that this is a field of growing interest. Although, there is few investigation, especially in what concerns studies focusing on the im-portance of improving the mobility of the elderly. There are studies that lead to the possibility of promoting this physical capability but have not been designed for that purpose, but we believe that approach of the problem of mobility of elderly people using the IoT based on clothes should be treated with specificity, because the consequences of this not happening, will affect not only the elderly but the whole society.
- To be or not to be : firm decision making regarding social media presencePublication . Roleta, Catarina da Costa; Costa, Ana Isabel de AlmeidaWhile Social Media (SM) is becoming even more relevant for consumers, managers are seeking to understand how they can improve brand’s SM performance while dealing with different external and internal constraints. This dissertation describes the Decision-Making Processes (DMP) of Portuguese firms when managing their brand’s presence in different SM platforms, resulting in developing a normative, theory-driven framework that supports SM management. To this end, primary data resulting from eight interviews with key informants from seven different firms and two natural observations of DMP from two different companies were analysed. Then, data was interpreted under the light of existing theories about DMP in marketing management. Subsequently, secondary data depicting the cases of four firms deciding about their SM presence was analysed in line with the final framework, resulting on different possible firms’ behaviours characterization when developing their SM strategy. It was concluded that although SM platforms business model suit current firms and marketing needs, managers have difficulties to integrated SM on marketing strategies. Plus, managers should be aware about firm’s external and internal constraints that are influencing firm’s SM performance. Moreover, it was found that firms still rely a lot in organic SM possibilities and their Investment capacity definition is strategically poor, which leads to a weak SM performance. In brief, SM positive contribution to firm’s performance requires strong analytical skills, development of Marketing, Branding and Communication strategies, a solid SM budget definition and SM platforms’ business model, audiences and advertising offers appropriate to firm’s goals.
- Yes, I Can! : examining the effect of message framing on the feeling of perceived effectiveness and sustainable consumption behaviorPublication . Renz, Kathrin Anna; Colaço, Vera Maria Portela Herédia Lancastre FreitasIn light of current business practices and consumption patterns which v xp t th th’s natural resources, understanding sustainable consumer behavior is a complex but emergent concept. Moreover, it is critical to understand for corporate and public policy makers in order to make a difference in consumption patterns for the future and in creating an overall more sustainable society. Thus, the aim of the present dissertation is to examine the effect of concrete versus abstract message framing in sustainable advertising on the feeling of perceived consumer effectiveness as a strong motivator for more sustainable consumption behaviors. Based on a review of the academic literature on sustainable decision-making and message framing techniques, an experimental study design was used to test for the framing effects n c nsum s’ attention to the advertisement, willingness to comply and their perceived effectiveness of their actions on issues that contribute to sustainable development. Results show, that the feeling of perceived effectiveness can be increased by presenting individuals with a positive concrete message on the feasibility of pro-environmental behavior instead of a message that focuses on abstract reasons for sustainable consumption. Thereby, the present dissertation makes a contribution to a more profound understanding of a concept that leads to more sustainable consumption and the process by which it can be increased, and that in turn holds important implications for the marketing literature and the advertising industry, in general.
- La conversion des Beti au christianisme : une approche historico-théologiquePublication . Mathias, Ebode; Terra, Domingos de Paiva Valente da SilvaChristianity has been implanted in several countries of equatorial Africa since the nineteenth century. With the sacrifice of many missionaries, the Gospel has reached the most remote parts of this continent. In recent years, christian communities have been growing throughout the African continent. It is surprising how people from families who followed the traditional religion joined christian faith. This dissertation does not intend to examine the christianization of the whole African continent. Instead, it is sought to understand the reasons of the Beti people conversion to christianity. It is sought to indicate the factors that contributed in a decisive way so that this people joined to the christianity. Insofar as knowing the past we can better think the future, the present work intends to help to see how the new evangelization of the Beti people should be effected, one hundred and fifteen years after the first evangelization.
- Social media advertising : targeting mobile vs computer usersPublication . Moreira, Miguel Porto Dordio da Cruz; Costa, Ana Isabel de AlmeidaMobile Advertising is no longer a topic of the future, but rather from the present. The exponential development of the smartphone industry and rapid growth of mobile penetration rates throughout the world significantly impacted people’s lives. New technologies, particularly social media, changed lifestyles, forcing the advertising industry to redesign itself. This study examined the performance of online campaigns targeted to mobile vs computer users, as well as the moderating effects of offer characteristics (i.e., their hedonic vs utilitarian character), using data both secondary – 88 observations from two Social Media campaigns ran for three weeks by a digital marketing agency for one client - and primary, gathered through a survey with 360 valid responses, from 433 overall. Social media ads targeting mobile users generated higher Click-Through Rates (CTR), confirming previous findings. However, computer users generated higher Conversion Rates (CR), indicating that these devices may be associated with more well-thought decisions. From a management perspective, results suggest that while Facebook’s algorithm favours investments in mobile-targeted campaigns, which deliver higher CTR, computer-targeted campaigns are actually more profitable to both agencies and advertising brands. Regarding offer characteristics, it seems that offers with a more utilitarian nature still edge their hedonic counterparts in terms of online advertising, registering higher levels of purchase intentions, confirming Bart et al. 2014’s conclusions. Finally, individual-level variables like gender, nationality or lifestyle habits proved to significantly affect ad performance. Overall, the findings of this dissertation may help companies and agencies make better decisions when investing in social media ad campaigns.
- The eco-friendly future of the portuguese wine industry : can the concept of sustainability create a competitive advantage?Publication . Blome, Julian Karl; Reis, Ricardo César Ribeiro Ventura FerreiraPurpose: This thesis investigates whether the concept of sustainability in the Portuguese wine industry can create a competitive advantage. Furthermore, the prevailing definition of sustainability and the level of sustainable business practices already incorporated by Portuguese wineries are analysed. Methodology: The research approach employed for this paper is exploratory and qualitative. Nine semi-structured interviews with top managers of Portuguese wine businesses were conducted in person or via Skype. The obtained data was analysed based on a mixed qualitative content analysis approach. Additionally, the interviewees answered questionnaires regarding sustainability practices implemented in their wineries. Findings: This study shows that Portuguese wine manufactures define sustainability in congruence to the prevailing definitions in the literature. The questionnaire results indicate a high level of sustainable business practices in the Portuguese wine industry. Additionally, it was found, that based on the Resource Based View, sustainability can lead to a competitive advantage. Research Implications: Previously the concept of sustainability in the Portuguese wine industry was vague. This paper laid the fundament for further research by characterizing the perceptions of top winery managers regarding sustainability. Additionally, a framework was provided to assess the level of sustainability in the Portuguese wine industry. Practical Implications: This research reveals that implementing sustainability into the business strategy of a winery can create a competitive advantage.