Browsing by Issue Date, starting with "2016-07-25"
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- O comportamento do consumidor em tempo de crisePublication . Marinho, Rute Sofia Leite; Côrte-Real, Ana Filipa da Rocha de Castro eA crise económica (final de 2008 e início de 2009) afetou os padrões de comportamento do consumidor, que durante o período de pré-crise foram caracterizados por um consumo hedonista, e um notável nível de materialismo. Grande parte dos consumidores perderam parte significativa dos seus rendimentos o que, consequentemente, e de forma a conseguir responder às pressões externas, os levou a alterar o seu comportamento e processo de tomada de decisão de compra. O presente trabalho final de mestrado examina a influência da crise no processo de decisão de compra do consumidor, mediado pelo perfil do consumidor bem como pelo papel das marcas. Com vista à investigação dos tópicos anteriormente citados, foi realizada uma cuidada revisão de literatura e um estudo quantitativo através da administração de questionários. Desta forma, foi então possível responder às questões de investigação propostas. O estudo revela que a crise tem impacto nas várias fases do processo de decisão de compra, sendo que este impacto varia consoante as características demográficas e psicográficas do consumidor e também com a lealdade do mesmo por determinadas marcas.
- BP Portugal and Pingo Doce : how can the strategic alliance between BP and Pingo Doce continue to create value?Publication . Cerveira, Cláudia Maia da Cunha; Pires, João Paulo SimãoThis dissertation aims to identify what actions could be developed by companies which are operating in mass retail markets, where consumers value more the price instead of product/service differentiation. The fierce competition in grocery and fuel retail motivated the Portuguese retailers to develop new promotional strategies, focused on prices, through joint loyalty programs. However, what drives the retailers’ program success and consumers’ preferences for their services are not only tangible benefits. In Europe, the partnerships among companies, which operate in grocery and fuel industry, have been also a trend. Therefore, analyzing one of the most successful loyalty programs in the UK and Europe alongside with the one develop by the leading companies in Portugal, it is possible to conclude that the association of recognized brands, with aligned organizational values is critical to managing strategic alliances successfully. The diversified offer of benefits, as a consequence of a multi-partner loyalty program is also considered a distinctive factor due to the sustainability for all participants as well as for the program attractiveness for customers. Thus, it is possible to conclude that strategic alliances may provide a competitive advantage to organizations if their actions meet consumers’ expectations, rewarding them appropriately for their loyalty, but also if participating companies are able to manage alliances taking into account the organizations with different expectations and goals.
- Is there room for a conscious capitalism?Publication . Pio, Luís Diogo Pereira Ribeiro; Silva, Susana Cristina Lima da Costa eCompanies have generally looked to have some sort of positive impact on society through their activity. However, most would agree that, when profit is the main concern, that is not always an easy achievement. Most companies develop their more consciously focused activities around philanthropy and help generally comes at a cost. However, is there room for a scenario where both the company operating in a market economy and society profit from capitalist business activity? To find an answer to that question, we first look towards how Corporate Social Responsibility is traditionally developed by companies and the benefits it brings. We arrive at the conclusion that CSR is generally a cost for companies and has very few reasons to be developed other than poor sheer will to help and, thus, could use some reinvisioning more in line with the capitalist ideals, so that the company can profit and have incentive to help and support causes while these causes are also tended to. To this purpose, we aimed to understand the way companies can alternatively look at Corporate Social Responsibility and make it a profitable endeavor while making it so the positive outcomes that stem from CSR better suit the needs of those affected by these programs. We argue that if a company wishes to be more socially conscious and have that represent an increase in profit, they should first look towards socially inclusive business models, where co-creation is key, as a way to lower costs and provide job opportunities for the poor and that these ideals should be considered not only after activity has been established, but from the beginning. Companies may also look towards rethinking the way they measure profit, including people and environment in the equation, while also considering impoverished markets as a potential source of profit, should they aim to act in a more conscious manner. Finally, companies also benefit from being conscious through improving consumer perception, with the ideals of Marketing 3.0 showing that current consumers care about companies who act to help those in need.
- O sistema de registo de identificação criminal de condenados por crimes contra autodeterminação sexual e a liberdade sexual de menor : considerações ao anexo I da lei nº 103/2015 de 24 de agostoPublication . Nunes, Ariana Barros Trévidic; Silva, Germano Marques da
- A fraude à lei no Direito Civil Português em especial, como fundamento autónomo de invalidade negocialPublication . Antunes, Ana Filipa Morais; Frada, Manuel Carneiro da
- Parfums Christian Dior : the relationship between luxury brands and e-commercePublication . Aires, Maria Margarida Rocha Mineiro; Pires, João Paulo SimãoParfums Christian Dior (PCD) is already selling products online through its own website in three countries but not in Portugal. Considering that e-commerce is gaining more notoriety, it could be a good expansion strategy for the brand to start selling online in Portugal. The aim of this case study is to analyse the e-commerce market for luxury brands, the advantages and disadvantages of selling online and the Portuguese market and its consumers in terms of the selective perfumes and cosmetics industry. After analysing the industry and the Portuguese market, it is possible to conclude that now is not the right moment for PCD to invest in an online channel in Portugal. This is mainly because the Portuguese consumers are still attached to traditional retail channels, prefer to test the products before acquiring them and are still far from being frequent users of online channels and platforms. Besides this, the way the market is developed in Portugal makes it risky for PCD to invest in its own online store and be able to maintain a good relationship with retailers, who are the ones that sell the products to the final consumer. Despite the fact that the market is still not ready for an online store in the selective perfumes and cosmetics industry, the brand should consider investing in it in the future as the population is becoming more receptive to digital platforms and will value efficiency and convenience over the need to go to a physical store.
- A doutrina da comparticipação nos crimes específicos aplicada ao crime de participação económica em negócioPublication . Levy, Maria Leonor da Cunha e Sá de Quinhones; Silva, Germano Marques da
- Lemon Jelly : spreading lemon through the internetPublication . Balsinha, Ana Sofia Dias Lourenço; Pires, João Paulo SimãoLemon Jelly is a fashion brand that produces and sells plastic footwear. The brand belongs to the company Procalçado, a family-owned Portuguese company that already had an experience of 40 years as a soles and footwear components producer before creating Lemon Jelly. The company is characterized by innovative production processes that allow them to produce plastic injected shoes. Lemon Jelly is mostly being sold through distributors, however it also has an online presence. The brand’s official website represents from 5 to 10% of the brand’s sales, which were up to 3 million euros in 2015. The motivation for this dissertation was to write a case study about the e-commerce strategy of Lemon Jelly. The main challenge of the brand is to understand how it can increase its online sales, being this analyzed in the Teaching Note chapter that explores some issues relevant to the main problem of the case and proposes recommendations for the future. The previous chapter, Literature Review, was designed to support the Teaching Note through theoretical concepts. It is concluded that there are several factors that can influence a brand’s online sales, therefore Lemon Jelly should select some of them according to its needs, while monitoring the results at the same time. It is also important to benchmark competitors and other players in the industry in order to keep updated through the digital evolution.
- Pe. Manuel da Nóbrega : expressão da espiritualidade inaciana na actividade missionária em terras de Vera CruzPublication . Meireles, André Filipe Lopes; Canavarro, António Abel Rodrigues
- UNIPLACES : a housing platform for student accommodation : creating a global brandPublication . Gonçalves, André Alberto Cavaleiro; Pires, João Paulo SimãoUniplaces, a Lisbon based startup, has become the fastest growing international website for booking student accommodation and it currently operates in forty cities across nine European countries. Uniplaces was able to change a difficult, bureaucratic and old-fashioned process of booking accommodation, into an easier, enjoyable and modern one, by moving it online. To serve the increasingly mobile student population, Uniplaces is creating a trusted, global brand for student accommodation. It wants to become the reference for students when they are looking for accommodation. To achieve this goal Uniplaces decided to redesign its international expansion strategy in Europe by building different regional sales areas. This case study offers an overview of the European student housing sector focusing on a future scenario of how Uniplaces can manage the consolidation and expansion of its operations across Europe, as current business development resources are becoming too thinly spread across the continent. These new regional areas group markets that have similar dynamics regarding the student housing sector. Regional area 1 is formed by Portugal, Spain, Italy and France; Regional area 2 by the United Kingdom; and Regional area 3 by Germany, the Netherlands, Austria and Poland. United Kingdom is a separate case where the sector has already matured, thus the dynamics observed in this market cannot be addressed in the same way as other European markets.