Browsing by Issue Date, starting with "2016-02-26"
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- User participation throughout the NPD process : product development history at QuirkyPublication . Luna Rincon, Camilo Andres; Costa, Cláudia Isabel de SousaInterest in the implementation and research of user involvement in the new product development processes of firms has been growing. Involving users in the open innovation process using co-creation has been done through techniques such as crowdsourcing. Research highlight the benefits of the mentioned practices studying its implementation in different firms. The effects of the amount of user participation throughout the new product development process is analyzed with data gathered from Quirky, a firm that implements user participation practices for the development of products. The results show that the number of user participating throughout the development process of a products indeed affects its outcome expressed as the number of sold units of the developed product. They also show that the number of user interactions and the number of times the firm requests user input did not significantly affect the number of units sold. This results are attributed to effects of open innovation, cocreation, and crowdsourcing proposed by other researchers and support the use of these practices.
- Innovating and redesigning the healthcare model : the key role of physicians in enhancing patient treatment adherence through patient empowerment stimulationPublication . Lourenço, Maria Inês Rodrigues de Frias Negrão; Costa, Cláudia Isabel de SousaThe future of healthcare is being rethought and new paradigms have emerged placing a heavy focus on patient-centricity. Today, a shift in the role on the doctor-patient relationship in the medical decision-making is taking place and strong benefits are expected. Healthcare quality is a social matter and the lack of treatment adherence is an ever-present reality with major consequences on individual’s health and on economies worldwide. Strongly rooted on the Self-Determination Theory, this study aims to identify the antecedents and outcomes of patient empowerment. Therefore, data was collected by means of an online survey and 164 responses were gathered. The obtained results revealed that physician’s ability to support patient’s autonomy and relatedness needs is fundamental to motivate patients caring for themselves, and, together with the physician, co-create value. Interaction is thus critical and physicians need to be supportive in order to increase the capacity of patients to become more active, able to make decisions about their health and enhance treatment adherence levels. Furthermore, this research also contributes to the existent literature on patient empowerment once new variables are explored and bases for future research are provided.
- Innovate through the design process : how people perceive co-creation in baby marketPublication . Jesus, Mariana Taylor de; Costa, CláudiaThe purpose of this dissertation is to understand whether co-creation, where external sources integrate new product development process, against firm’s professionals lead to favorable perceptions in new products design. We aim to test whether the differences relate to the types of knowledge involved. Traditionally, firms worked with their professionals to develop new products. Contrasting with co-creation approach (with users or other external sources such as university labs) implies an interaction between external sources and firm’s professionals, leading to new product designs for the entire consumer market. For this thesis, we run an experimental study with participants, a random sample of 92 and we have tested two different ideas for baby products: baby bottled food as low complexity product and baby bottles as high complexity product. Firstly, results show that co-creation is perceived as the most innovative design model. However, the perception of co-creation does not lead to more favorable product evaluations. We found that, in the low complexity product, outcome evaluations are not significant through different scenarios. So, people do not recognized differences in firm’s professionals and co-creation. However, in high complex products, people perceive significant differences in functionality dimension. So, for them is highly different when are firm’s professionals involved, they will perceive higher evaluations. Finally, we identified that the different sources possess distinct types of knowledge: firm’s professionals have more technical knowledge and mothers have more experience knowledge; commonly they also have market knowledge. Through this final distinction in the type of knowledge besides different sources, we also assume that they can complement each other in the innovation process.