Browsing by Issue Date, starting with "2016-02-16"
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- Cristo diante do Sumo Sacerdote : a problemática das costuras na conservação e restauro de pintura sobre telaPublication . Figueiredo, Ana Pinto Leite Braamcamp de; Aguiar, Maria da Cunha Matos Lopes Pinto LeãoCristo diante do Sumo Sacerdote, de autoria desconhecida, é uma pintura tenebrista do século XVII, proveniente de Torre de Moncorvo, que sofreu um estudo aprofundado e um tratamento de Conservação e Restauro na Universidade Católica Portuguesa (Porto). Durante a pesquisa de contextualização desta obra, descobriu-se que se trata de uma cópia de uma pintura de Gerrit van Honthorst (1592-1656, Utrecht), importante pintor holandês da sua época, na medida da sua qualidade artística mas, principalmente, pelo modo como pintava cenas noturnas iluminadas pela luz de velas, criando um acentuado efeito dramático com fortes contrastes claro-escuro. Além desta pintura, foi encontrado o registo de outras três cópias em Estremoz, em Madrid e em Bordéus. A pintura em estudo foi analisada de modo a poder-se compreender a natureza dos materiais e técnicas utilizados, nomeadamente, a natureza do suporte têxtil, pigmentos, cargas e aglutinantes utilizados. Quanto à conservação, a correção das acentuadas deformações existentes (principalmente na zona inferior) ao longo de uma costura vertical levou à separação parcial da pintura. A fragilidade e o elevado teor de acidez do suporte têxtil, fruto dos mecanismos de oxidação e hidrólise da celulose, justificaram a opção pela reentelagem. O grave risco de destacamento das camadas de preparação e cromáticas levou à realização da sua consolidação. E ainda, a nível da superfície pictórica, foram preenchidas as lacunas e realizada a sua reintegração cromática. Os problemas colocados pela adesão de um suporte novo a telas com costuras têm sido solucionados de diversos modos pelos conservadores-restauradores ao longo dos tempos. Deste modo, e numa segunda parte deste estudo, pretendeu-se fazer um levantamento de várias propostas e avaliar a sua eficácia, realizando provetes com os vários sistemas e submetendo-os a ensaios de tração até à rutura. Para a entretelagem dos provetes foi utilizado o mesmo adesivo (BEVA 371 O. F.®) e quatro tipos de telas de reforço: linho, linho encolado, poliéster e poliéster impermeabilizado. Concluiu-se que é preferível utilizar um material intermédio para compensar a altura do relevo da costura e, ainda, que o tecido de poliéster utilizado tem pior performance quando comparado com o linho.
- Violação das regras europeias da concorrência pelos estados membros : a questão dos auxílios de estado sob a forma fiscalPublication . Esteves, Mariana Medeiros; Pais, Sofia de Oliveira
- NAU beer : introduction of a new premium beer in the Portuguese marketPublication . Pinto, Bruno Miguel dos Santos; Lino, Rute Sofia Barbosa XavierEntrepreneurship has been on the agenda, and the younger generations are the ones that are making it relevant. People are becoming versatile and adaptable to the market, and the Youngers are the ones who seem to be best trying to shape the market, and adapting the innovative ideas to the trends. This case is a real story of three young entrepreneurs that, guided by this energy to do and to change, created the NAU beer, a handcraft premium beer that pretends to be on the table, where the wine normally is. In this case, it is presented all the timeline of the product conception, until the first introduction of the batch. The case intends to provide all the information required for the reader to analyze and define the strategic view of the market, and of the product, and from then to conclude what is the best continuation of project by the founders. They have a product ready to be launched in the market, but they need guidance for the next steps, since the capital limitations of the founders. The case has an interesting approach of some concepts that are commonly used in start-up business, as an external analysis, success factors and obstacles, pricing strategy and also an overall view of the potential of the business on the investor’s eyes. Also, after all this important review of several clusters of the business, the ultimate decision of what to do next to the product, taking into account the situation of the founders.
- Pay-for-delay agreements no âmbito da indústria farmacêutica : uma leitura da problemática do Direito Europeu da ConcorrênciaPublication . Freitas, Liliana Silveira de; Pais, Sofia Oliveira
- Caracterização do desperdício alimentar e do estado nutricional numa amostra de pessoas idosas institucionalizadasPublication . Ferreira, Helena Alexandra Gonçalves; Pinto, Elisabete Cristina Bastos; Pimenta, Ana SofiaIntrodução: A literatura científica reporta uma grande prevalência de casos de Desnutrição em pessoas idosas institucionalizadas. Consequentemente, torna-se essencial adotar estratégias que permitam a avaliação e a monitorização do consumo alimentar e do estado nutricional destes indivíduos. É assim sugerido que se efetue a quantificação do desperdício alimentar, pois um elevado desperdício pelo utente está associado a uma baixa ingestão proteico-calórica, sendo que a sua avaliação permite não só a identificação e a gestão de situações de utentes desnutridos ou em risco de Desnutrição mas também a apreciação do desempenho do Serviço de Nutrição e Alimentação (SNA) disponível. Objetivos: Caracterizar o desperdício alimentar nas refeições do almoço e do jantar, servidas numa IPSS que acolhe pessoas idosas. Comparar a auto-perceção dos utentes relativamente ao desperdício alimentar estimado. Avaliar o estado nutricional das pessoas idosas, bem como averiguar a existência da sua associação com o desperdício alimentar. Materiais e métodos: Foram analisados dados de 131 utentes com 60 ou mais anos, previamente recolhidos entre 15 de outubro de 2013 e 15 de janeiro de 2014 com a aplicação de um questionário que incluía avaliação antropométrica. A avaliação do desperdício alimentar foi feita através do método observacional utilizando a escala: 0%, <50%, 50%, >50% ou 100%, tendo como referência uma refeição padrão constituída por sopa; prato principal subdividido em carne/peixe, arroz/massa/batata e legumes; e sobremesa. O estado nutricional foi avaliado utilizando a ferramenta MNA®. A análise estatística foi efetuada com o software SPSS®, versão 23.0 para Macintosh®. Resultados: Foi observado um total de 640 refeições pertencentes a 99 (75,6%) mulheres e 32 (24,4%) homens com uma mediana de idade de 82,0 anos (P25; P75: 73,0; 87,0). Constatou-se desperdício alimentar parcial ou total de um ou de vários componentes em 445 refeições. A sobremesa foi o item com menor desperdício observado (10,9%) e os hortícolas foram os elementos mais desperdiçados (50,0%). Questões relacionadas com o funcionamento e a organização do SNA destacaram-se entre as principais causas para o desperdício alimentar observado. O desperdício total do item carne/peixe (p=0,030) e do item arroz/massa/batata (p=0,013), foi significativamente superior ao jantar em relação ao almoço. O desperdício total do componente proteico peixe foi significativamente superior à carne (p=0,006). Uma mediana superior para o número de grupos de patologias diagnosticadas foi encontrada na categoria de 100% de desperdício para o item carne/peixe (p=0,035) e para o item arroz/massa/batata (p=0,004). O desperdício total da sopa (p=0,029) e do item carne/peixe (p=0,037) foi significativamente mais prevalente quando o utente se considerou “muito insatisfeito” ou “insatisfeito” em relação à refeição servida. Verificou-se uma boa concordância entre a auto-perceção do desperdício alimentar e o real desperdício para a sopa (84,8%), o componente proteico do prato principal (91,9%) e a sobremesa (89,5%). A prevalência de utentes desnutridos ou em risco de Desnutrição foi elevada (79,5%), relacionando-se com uma maior quantidade de desperdício observado para os itens arroz/massa/batata e legumes (p<0,001). Conclusão: O desperdício alimentar observado nesta amostra de idosos foi expressivo. A minimização do desperdício de alimentos nesta Instituição representará uma estratégia essencial para restaurar e garantir o bom estado nutricional dos utentes e melhorar a sua qualidade de vida.
- ESPAZO : new service and new brand in the Portuguese market : the challenges, the successes and the lessonsPublication . Grimaldo, Nidia Catalina Marin; Celeste, Pedro Manuel Amador RodriguesESPAZO was one of the first companies that brought the self-storage service to Portugal. Since 2008 ESPAZO had faced different challenges since is part of an industry that provides a service that Portuguese people before never used. By 2015 ESPAZO was opened its five facility but still working in the level of the awareness the service has in the local market. ESPAZO had adapted and tried different mixes in its communication strategy and still strongly working in the education of potential and current customers, discovering new possible users and improving the service offer. To give a broader overview of the current situation of self-storage industry and the company ESPAZO in Portugal, this dissertation aims to provide the reader a profound understanding about the company background and how it has evolved in the Portuguese market. Regarding this, it is made a characterization of the self-storage industry and some of the major current challenges that can impact it in a significant way. In addition, the Portuguese market was explored in terms of the current level of the awareness of the services, the possible needs people could satisfy with this new service and the ideal characteristics the service should have. This as a way to understand the possible strategic opportunities the local providers of the service can have. Finally, it was made an evaluation of the awareness and satisfaction level that past or current users of the selfstorage service had, with the aim of further find points of improvement. Overall, the main purpose of this dissertation is to better understand the awareness level that the self-storage service and the ESPAZO brand has as provider in the domestic market. Additionally to realize the challenges it has to overcome in order to reinforce the brand and service knowledge in the national level by using the proper channel to deliver the message.
- The future of Brick and Mortar and the myth of e-commercePublication . Dias, João Miguel Pereira; Lino, Rute Sofia Barbosa XavierElectronic market is one of this decade’s fast growing markets, achieving the milestone of $1 trillion for the first time in the history in 2012. Contrasting with this growing scenario, there is the shopping center industry which has been heavily affected not only by the economic crisis but also to a change in consumers’ habits and mindset. Retail and shopping centers management companies are becoming worried about this trend and the future of their companies. Online shopping provides consumers with ultimate levels of convenience and variety that malls will probably never be able to compete with. Therefore, the main purpose of this dissertation is to find out if online channels are cannibalizing brick and mortar sales. In order to do so, the consumers feelings, expectations and needs to each channels were assessed. As conclusion of the research, contrarily to what is stated across web, we concluded that online channels are not cannibalizing the sales of the brick and mortar industry. They are simply satisfying different needs. Moreover, consumers use online channels as a source of inspiration so that they can later on buy in a shopping center, the product they previously searched online.
- Integrative framework of service quality evaluation in services industry : a two stage model : application to Águahotels GroupPublication . Coelho, Inês Filipa Terras; Vale, Rita Miguel Ramos Dias Coelho doThis dissertation aims to offer an integrative framework of the service quality analysis in services industry in which a two stage analysis model applied to ÁguaHotels Group is used. This method allows for the simultaneous analysis of the customers’ perspective about the service experienced (guests’ assessment) and the company’s internal assessment of the service provided (company employees’ assessment). The two stage model focus on the following models: (1) the Servqual model and (2) the Gaps Model of Service Quality. This dissertation aims to answer four research questions: (1) How can companies assess customer expectations and perceptions of service quality? (2) What are the critical service quality dimensions identified by the customers? (3) How can companies assess their internal service provider Gaps? (4) What are the critical service quality areas in the hotel? Previous research stated that the service quality performed by a company is one of the most important issues in service management. And, due to the high level of customer contact, the hospitality industry is characterized for being particularly sensitive to this issue. Two surveys were conducted to answer to the research questions. The findings from the present research provide ÁguaHotels Vale da Lapa with critical information regarding the customers’ expectations, the perceptions of service quality and also the critical performance measures that need to be addressed. A set of recommendations is provided.
- Cognitive abilities and prospective memory : a research on short time intervals affecting people’s decision making and planningPublication . Andreani, Enrico; Fernandes, Daniel Von Der HeydeIn this paper, we explored the effect of time on people’s prospective memory intentions and their cognitive abilities when making memory predictions. Although retention interval was the experimental variable in between phases of our experiments, we modified the intensity of the ongoing activity and the sources of the prospective activities in experiment one and two. Thus, we conducted two experiments: in experiment one participants generated future intentions and predicted their performance; in experiment two participants performed a more compelling task while instructed and tested about the prospective tasks that had to be remembered. In both experiments respondents had to recall the future intentions on later stages. Generally we found that time has a negative impact on memory. There is a strong decay in memory after 30 minutes and not much further decay after 60 minutes. We also observed that people’s predictions about their memory don’t take into account the effect of time interval on memory. Our objectives were to contribute to the existing literature on human metacognition through testing prospective memory performance, predictions and fluency before and during the execution of future intentions. Furthermore, the present thesis attempted to corroborate the use of advertising and promotion in order to maintain vivid the desire and the need to buy products in consumers’ minds, as they fail to predict that their memory decays over short periods of time. People forget faster than they anticipate and are thus likely to forget what they need to do if not having a memory cue.
- Portuguese shoes : the sexiest industry in Europe : a repositioning strategy towards changing the perception of Portuguese footwear : a brand´s perspectivePublication . Aly, Sarah Munir Asharaf; Celeste, Pedro Manuel Amador RodriguesThe Portuguese footwear industry is one of the most dynamic sectors in the country and has progressing steadily. Nonetheless, the industry has faced in the past decades, the challenge of aligning its image to the strategic positioning of the sector. This thesis revolves around the study of the Portuguese footwear industry and its image repositioning strategy as well as, the understanding of how an emergence luxury brand within this industry has been able to craft an intelligent marketing strategy, affirming its competitiveness among the international elite through a wellthought positioning strategy. Through this example students, readers and academics will be able to get an inside scoop of the industry and understand the underlying drivers and challenges of an industry´s image repositioning strategy whilst surrounded by the distinctive specificities of the current economic environment. The outcome of this study has yielded mainly two conclusions: The Portuguese footwear industry has evolved tremendously yet, it still faces a challenge in aligning its image to match the already excellent reputation Portuguese shoes have in terms of quality. Furthermore, the perceived value of the "Made in Portugal” brand is still not identified amongst consumers as a value added feature in Portuguese shoes. The Portuguese footwear industry is currently confronting such challenges and is indeed moving towards a fully integrated communication strategy, which aligns its excellent quality products to a sophisticated, luxurious image.