Browsing by Issue Date, starting with "2015-10-27"
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- Social media engagement optimized : a deep analysis of Facebook posts by beer brandsPublication . Teixeira, Tiara Margarida Crasto Correia de Freitas; Nepomuceno, MarceloSocial Networking Sites, like Facebook, are excellent platforms to leverage consumer-brand relationships. Brands can connect with people by creating a fan page and publishing content that captures their attention. Fans respond by liking, commenting and sharing it. In 2014, 200.243 million liters of beer were sold. Given the global popularity of beer and given that its potential customers, generation Y, are heavy users of Facebook, it is crucial for practitioners to understand how to engage Facebook users. This study investigates what type of post optimizes online engagement in beer brands Facebook fan page. Which beer brand has higher levels of engagement? Is it for its post’s content? Is it for its architecture? Is it for the communication style? Or is it because they talk to a national audience instead of talking to the world? To answer these questions, we measured engagement by counting the number of Likes, Comments and Shares that six global beer brands received in each post of their Facebook fan page, from 01.07.2014 to 31.12.2014. Based on these scores, we used SPSS’ exploratory factor analysis to generate the variable Engagement. We, then, analyzed the respective 988 Facebook posts in terms of their Content, Architecture and Communication goals. Finally, an empirical analysis using linear regression was conducted on the posts. This model empirically contributes to the existing literature on social media marketing, but more importantly, it helps beer community managers in the hope to conquer the so called “generation.com”.
- A consolidação substantiva como meio de tutela dos credores das sociedades coligadas : em especial na insolvência das sociedades em relação de domínio e em relação de grupoPublication . Tavares, Sara Catarina da Costa; Ribeiro, Maria de Fátima da Silva
- Mergers & acquisitions : an entertainment and media conglomeratePublication . Plumen, Kevin Jürgen; Assunção, António Luís Traça Borges deThe entertainment and media landscape is considered as a rapidly changing and highly growing industry. Due to increasing M&A activity and changing consumer demand for experiences and interactions with high-quality content, entertainment and media companies are advised to innovate their products and user experience with focus on digitalization. This thesis considers an acquisition of Time Warner by 21st Century Fox, two of the biggest companies in the entertainment and media industry. First of all, common practices of M&A deals with focus on valuation methods and value generation through a combination of two companies are revised and clarified. In addition, the entertainment industry and the companies are analyzed by focusing on trends, competition and historical financial performance. After this, the economic reasoning of the acquisition of Time Warner by Fox is determined. Both companies are valued independently and as a combined firm. As a result, the combination of these companies seems to be the perfect strategic and economic fit. The deal would create a leading position in the film and TV production and would reduce the upcoming competition from online and streaming companies. Moreover, both firms would not lose its negotiation power with cable companies concerning carriage fees of their content. The estimated value of synergies is $26,78bn, undermining the high potential of this entertainment and media conglomerate. Fox would have to pay around $100 per share constituting a premium of 16,1% with regard to Time Warner’s estimated fair share price of $86,15.
- Re-shoring : a real trend or a fad? : an analysis of the German Fashion IndustryPublication . Nostitz, Pauline Josepha Margrit Emilie Freiin von; Abecassis-Moedas, CélineIn recent times academics claim the rise of the so-called re-shoring trend. According to them, re-shoring - the moving of manufacturing back to the country of its parent company - has been made possible due to the change of global economic indices such as wages, transportation costs or government trade policies. Especially the fashion industry, being a dynamic and ever-evolving industry seems a suitable candidate for this apparent trend. However, trying to detect this trend throughout the real fashion world, one has difficulties finding multiple successful re-shoring attempts. The object of the paper is to examine this disparity between theory and reality by highlighting the factors influencing manufacturing location decision through in-depth interviews with German fashion companies as exploratory case studies. A detailed literature review concerning re-shoring is followed by five interviews conducted with managers of German fashion companies. Those were in turn analyzed to determine to which extend the apparent trend has arrived in the real fashion industry or which other future developments can be detected. Despite some of the interviewees showing great interest in the re-shoring trend in theory, data analysis revealed that in practice none of them have participated in the trend mainly due to high costs and uncertain outcome concerns. Yet other strategies frequently used by companies to overcome the problems of decentralized supply-chains could be detected and a future rise of the re-shoring trend is not out ruled.
- Huawei-ZTE : one feared response to today’s telecommunications equipment marketPublication . Cabral, Luís Maria Veloso Martins Borges; Assunção, António Luís Traça Borges deAfter the global crisis that started after June 2008, companies have become more wary about maintaining solid financial positions and liquidity. This has made them start to build piles of cash, which are now very large. In addition to this, the recovery of economic growth and the increased global competition created incentives to M&A transactions to happen. Huawei and ZTE are two Chinese Telecom Equipment companies that have comparable background and compete with each other. By engaging on a merger, they would be able to enhance their revenues and cut the costs and be in a better position to face the fiercer than ever competition.
- Mergers & acquisitions : pharmaceutical and biotechnology sector case studyPublication . Schneider, Amelie Teresa; Assunção, António Luís Traça Borges deA glance at the worldwide M&A activity of pharmaceutical companies tells us that consolidation within this sector has not been reached and won’t be soon. The trend of acquiring small biotech start-ups with promising research pipelines is essential for big pharmas to survive their highly competitive sector. Additionally, the global population is rapidly aging and hence, age-related diseases like Alzheimer Disease (AD) will increase and, with them, the need for treatments will rise. Therefore, big pharmaceutical companies need to strengthen their product pipelines with efficient, innovative market-disrupting solutions. For Roche, one of the world’s largest pharmaceuticals, the need to enhance their neuroscience product pipeline has recently increased, due to the failure in passing Phase III of its most promising AD drug in 2014. To “solve” this issue, this work provides a detailed evaluation of a potential M&A deal between Roche and the small German biotech Probiodrug, which, through an innovative approach, created a highly promising AD product, currently in Phase II. With successful approval of this product this deal will provide Roche with an increase in future sales and gives more potential for further research. This work argues that Roche should make an offer with a 41% premium over todays share price, which is equal to EUR 29,78 per share. The total deal value will be EUR 202 mm and paid 100% in cash. Considering the possible synergy creation of the acquisition, in negotiations the total offer price might range from 41% up to 120% over the current share price.