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  • The impact of generative AI use on weekly working hours in management consulting and the roles of trust, peer influence, and fear of deskilling as determinants
    Publication . Thurn, Tim Elvin; Almeida, Filipa de
    The rapid advancement of generative artificial intelligence (AI) technologies such as ChatGPT has initiated substantial changes in management consulting, influencing how professionals approach knowledge-intensive tasks. This thesis examines the impact of generative AI adoption on consultants' weekly working hours and explores the roles of trust in AI, peer influence, and fear of deskilling as determinants of AI use. Employing a quantitative, survey-based approach, the study utilizes data from 94 management consultants analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Respondents provided insights into their experiences and perceptions of generative AI tools, assessing their levels of trust, peer influence, and concerns regarding skill erosion. Results indicate that both trust in AI and peer influence significantly positively affect consultants' intentions to use generative AI. Notably, peer influence directly drives the actual use of generative AI tools, while trust primarily influences usage indirectly via intention. Contrary to expectations, the fear of deskilling does not significantly deter AI adoption. Importantly, the study reveals a negative correlation between generative AI use and weekly working hours, highlighting potential improvements in efficiency and work-life balance. The findings underline the critical roles of organizational culture and peer dynamics in facilitating AI integration within consulting environments. Additionally, the negligible impact of deskilling fears suggests that generative AI may uniquely enhance, rather than diminish, professional capabilities. These insights offer valuable implications for consulting firms seeking to leverage AI effectively, emphasizing the importance of fostering trust and supportive peer networks to optimize productivity gains and enhance consultant well-being.
    2025-07-11Dissertação de mestrado Acesso embargado Ver mais