Browsing by Author "Spinnler, Julius"
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- The social-business hybrid organization : the long-desired answer to the BOP dilemma?Publication . Spinnler, Julius; Leglise, LaureThe purpose of this research is to understand how the hybrid character of social business hybrids can contribute to their success on the BOP markets. To answer the research question, I conducted a comparative case study on two companies that can be categorized as social business hybrids and operate in BOP markets. I relied on secondary sources, which mainly consisted of secondary interviews and publicly available third-party sources. To analyze the data collected, I used the framework "value-capturing elements" elaborated by von der Heydte (2020). The results of the study show that both investigated companies can contribute to overcome the challenges of BOP markets due to their hybrid institutional form. Moreover, this research demonstrates that an institutional hybridity is most effective when it harmonizes and aligns with the company's mission. To particularly benefit from hybridity in BOP markets, the following elements prove to be particularly useful: achieving a competitive strategy, implementing value propositions and building a network of strategic partners.