Percorrer por autor "Siegfried, Antonie Helene"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Sharing economy in hospitality : user motivations to participate in home exchangePublication . Siegfried, Antonie Helene; Ribeiro, Rita Moura Bastos de AlmeidaThis thesis explores the motivations driving users to engage in the sharing economy within the hospitality sector, focusing specifically on the HomeExchange.com platform. While commercial models like Airbnb dominate the market, HomeExchange operates through a non-monetary, reciprocal exchange system that prioritizes community and trust. The research seeks to answer the question: “Why do individuals choose to engage with home sharing platforms over traditional hospitality services?” Using a qualitative approach, 20 in-depth interviews were conducted with active HomeExchange users to uncover both intrinsic and extrinsic motivations. The findings reveal that participants are drawn to the platform for its affordability, authentic travel experiences, flexibility, and alignment with personal values such as sustainability, reciprocity, and cultural exchange. In contrast to commercial platforms, HomeExchange fosters deeper host-guest relationships and a sense of belonging through shared values. The study contributes to academic knowledge on alternative hospitality models and provides practical implications for platform providers and organizations seeking to innovate in the sharing economy. Strategic recommendations for HomeExchange emphasize the importance of highlighting non-commercial values and sustainable travel practices in its positioning and communication.