Percorrer por autor "Poulsen, Jacob Nymark"
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- Core, Clear, and COVID : a case study of Danfoss´ Core & Clear strategy and its implications for the company´s performance during the COVID-19 pandemicPublication . Poulsen, Jacob Nymark; Reis, Ricardo César Ribeiro Ventura FerreiraThe literature on dynamic capabilities is lagging behind on case studies that can assist the strand in achieving theory status. Therefore, this thesis’ contribution is a case study of Danfoss and the impact of its Core & Clear strategy, which the company implemented in the aftermath of the GFC. The research examines, firstly, if Danfoss improved its financial performance in 2020 (the COVID-crisis) compared to 2009 (the GFC) before the Core & Clear strategy was implemented in 2010. I also take the preceding years for each crisis into account, making the entire period of analysis span from 2000 to 2020. Here I find that the Core & Clear strategy is correlated to improvements in all variables that relate to efficiency and profitability, meanwhile, revenue growth was worsened. Secondly, I inspect Core & Clear’s impact on Danfoss’ dynamic capabilities. Based on semi-structured interviews, I conclude that Danfoss improved all propensities of dynamic capabilities based on Barreto’s (2010) definition. Lastly, I triangulated these conclusions with third-party experts, which supported that Danfoss’ Core & Clear strategy would have improved the company’s ability to handle the COVID-crisis. The implication of the research is, firstly, a support of the links from dynamic capabilities to profitability and efficiency. Secondly, I find that dynamic capabilities are important for Danfoss’ industry and environment, contributing to a resolution of these disputes in academia. Lastly, further research would enrich the literature by substantiating these findings through other methods such as longitude, comparable research designs and observational studies.