Browsing by Author "Pinto, Sara Albuquerque Fernandes da Silva"
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- Prospective memory : impact of age and grocery shopping frequency on memory performancePublication . Pinto, Sara Albuquerque Fernandes da Silva; Fernandes, Daniel Von Der HeydeRemembering to do things at the right time, is as important as being able to retrieve information from our past. For this reason, prospective memory is an important concept one should bear in mind in order to maintain function in everyday life. This dissertation seeks to understand to what extent does age and frequency influence memory performance for the prospective task of grocery shopping. Particularly, to test if consumers who are older and have more experience in performing grocery shopping tasks, are those who have the best memory to recall specific items, after a short interval of time. To achieve this aim, 181 participants from ages between 19 and 66 years old were surveyed. Results indicated that neither higher age nor higher frequency have a correlation with higher memory performance scores. Despite this, a positive correlation was found between higher age and higher grocery shopping frequency, meaning that older people tend to visit grocery stores more often than do younger ones. For future research is advised to collect a larger sample size, in order to provide more accurate results.