Browsing by Author "Pinto, Martim Ricou Norton Vaz"
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- From vine to the world : the internationalization of Quinta da AlornaPublication . Pinto, Martim Ricou Norton Vaz; Reis, RicardoThis dissertation aims to understand how Quinta da Alorna, a well-known company in the Portuguese wine sector with three centuries of history, managed to internationalize its business, exporting around 40% of its production to more than 20 countries. The focus is on the implications that led the company to make this decision and how the expansion process began, on identifying the company's strategies for entering new markets, and finally, on analyzing the impact that internationalization has had on financial results and current strategy. This study comprehensively analyses the different internationalization strategies of small and medium-sized companies at a global level, discusses the concept of internationalization and the theoretical perspectives on internationalization processes found in the literature. It also provides an overview of the global wine industry, the state of the sector in Portugal and where the country fitsinto the global context. The case study also offers an introductory note on Quinta da Alorna and its history. It also analyzes certain strategic changes adopted by Quinta da Alorna in recent years that have been decisive for the company's international expansion, and for its performance in general.