Browsing by Author "Pereira, Ricardo Ferreira Lopes de Silva"
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- ORIGINS business plan : from value proposition to value creationPublication . Pereira, Ricardo Ferreira Lopes de Silva; Lino, Rute Sofia Barbosa XavierThe world's population is growing rapidly over the years (7.7 billion in 2019), and that increase brings a number of challenges, such as the need for more food. Advances in technology and the chemical sciences have helped this by controlling food production to increase its availability. However, there is growing link between new methods of production (e.g. use of pesticides) and deterioration of health. Consumers want to know where their food comes from, and how it was produced but it seems the gap between them and food manufacturers is extensively vast, and for that reason “ORIGINS” is a mobile application that aspire to enhance food transparency. Thus, this master’s thesis, developed under the seminar New Business Opportunities, aims at structuring a convincing business plan for “ORIGINS” idea, responding at the end of its viability or not. Analysis of industry and competition was conducted to understand what the food market is currently doing, and it was concluded that there is a niche market that has not yet been addressed. Then a survey of 200 people was analyzed to find out what consumers think about the availability of food information. It was possible to visualize that food labels are good, but buyers are not satisfied with the amount of information provided in supermarkets. And finally, after evaluating the financial forecast in 5 years, the company reaches its balance point at the end of the 4th year, a very positive result for a company in the mobile application industry.