Percorrer por autor "Motta, Elia"
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- From national league to global entity : business model dynamics behind the NBA’s expansionPublication . Motta, Elia; Rajsingh, PeterThis study examines the international expansion of professional basketball leagues, focusing on the NBA's ability to adapt its business model for global scalability and the potential for applying this model within the European context. Despite the NBA's recognition as one of the most successful international sports brands, academic research on league-level internationalization4particularly regarding business model transferability4remains scarce. Using a qualitative comparative case study approach, the research integrates insights from secondary data on the NBA and Euroleague Basketball with expert interviews from industry executives. The findings highlight that the NBA's competitive advantage comes from an interdependent system of centralized governance, dynamic capabilities, and VRIN resources, reinforced by strong stakeholder alignment. By contrast, Euroleague Basketball operates within a fragmented governance structure, marked by financial fragility, limiting its scalability. Interviews revealed that while specific NBA core business components could be transferred, wholesale replication is unfeasible due to Europe9s cultural and institutional environment. Instead, a cooperative hybrid model emerges as the more viable pathway, allowing the NBA to embed commercial efficiency while respecting local traditions. The study contributes to the literature by extending business model theory and dynamic capabilities into league internationalization. It offers practical insights for executives and policymakers navigating the future of professional basketball in Europe.