Percorrer por autor "Maier, Maximilian Johannes"
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- How to monitor business model portfolios : a new framework for the automotive industryPublication . Maier, Maximilian Johannes; Bohnsack, RenéThroughout the last decades, incumbents not only needed to innovate their business models, but even established a portfolio of many diverse business models. A higher number of simultaneously operated business models brings a new form of competition to the market and makes the monitoring of the portfolio more complex. Hence, managers are in need for a tool to overview their business model portfolios. This thesis reviews the strengths and weaknesses of existing approaches for monitoring portfolios from the business literature and develops a new framework that aims to give an overview about both, the current and the future perspective of corporate business model portfolios. I use the case of the automotive industry as it is undergoing fundamental changes due to environmental trends and shifting customer demands that forced incumbents to diversify their business model portfolios, especially in digital services. To show the practical fit and to validate the framework, I apply the framework to the business model portfolio of Volkswagen. The framework contributes to explore synergies between business models and helps to identify supply gaps and clusters along the corporate value chain. The results of the thesis are based on scientific knowledge from the literature, as well as conducted interviews with practitioners from the automotive industry.