Browsing by Author "Maia, Filipa Mariana Rocha"
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- Raimundo & Maia and Cistér : evaluation of a potential mergerPublication . Maia, Filipa Mariana Rocha; Pires, João Paulo SimãoThe food industry is a very complex and diverse business that has been suffering a lot of changes, mainly in consumer choices. This case study focuses on two companies that make part of this industry, more specifically in the industry of pulses (as beans) and tree nuts. Raimundo & Maia and Cistér are both private family businesses with the headquarters in Portugal. In the last years, these companies have been facing slow growth and decrease in net profit. As a result, they need a strategy to increase sales and bring cost efficiencies, with this, in the beginning of 2017 Raimundo & Maia and Cistér are thinking about following the strategy of merging. Additionally, the case provides an insight into the food industry, the main difficulties and trends. The main objective of this case study is to understand what leads to a successful merger, how to implement this strategy in these companies and what are the advantages and disadvantages of following a merger, taking into consideration the actual situation of the companies. Furthermore, the case study also gives an opinion about what other strategies, beyond the merger, these companies could follow to achieve their goal.