Browsing by Author "Lopes, Madalena Sales Henriques Maldonado"
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- Organizational resilience and sustainability : a strategic match made in heavenPublication . Lopes, Madalena Sales Henriques Maldonado; Reis, RicardoHow does an eighty-year-old plastics manufacturer sustain its relevance in an ever evolving market? Transitioning from a dictatorship to a democracy, and from a world dominated by plastics to one increasingly advocating against it, how has Baquelite Liz managed to survive and thrive? This study aims to analyze Baquelite Liz’s strategic evolution over time, shedding light on the approaches that have enabled the company to navigate unexpected and dynamic market conditions. Additionally, the case explores how striking a balance between innovation and perseverance contributes to fostering organizational resilience. Secondarily, this study further challenges the negative perception, albeit common, that consumers hold regarding plastics, thereby clarifying and reinforcing their relevance in our daily lives. Finally, teaching notes are provided, offering guidelines to assist in analyzing the case and clarifying its theoretical relevance.