Browsing by Author "Lima, Filipa Barbosa Ferreira de"
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- Multilem : how to stand up to a crisis?Publication . Lima, Filipa Barbosa Ferreira de; Guedes, Nuno Manuel de MagalhãesMultilem is a Portuguese company, founded in 1986, operating in the fairs industry, responsible for the manufacture of stands and for managing the performance of its clients in industry fairs. In 2008, after many successful years, the international economic crisis sent Multilem into hard times. Customers started to decrease the number of orders and to commit lower budgets to their presence in fairs. Multilem had to outline a strategy to maintain the business. Multilem’s case study addresses this crisis situation, providing information about the story of the company, the economic crisis and the industry in which Multilem operates. Information on key aspects shaping the behavior of clients is also provided. Additionally, in the Literature Review section, subjects that provide a broad perspective of the problem are addressed. The Teaching Notes section offers an analysis of the case including possible future alternatives and recommendations to Multilem’s management. The aim of this dissertation is to help to develop a strategy that will help Multilem facing this crisis, in order to keep operating in its traditional market niche.