Percorrer por autor "Kraus, Luca Tim"
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- Empowering genZ in Portugal : insights into financial literacy learning preferences and strategies to meet themPublication . Kraus, Luca Tim; Xavier, RuteFinancial literacy is essential for informed decision-making and long-term financial well-being, yet levels are low in Portugal, especially when compared to other European countries. Different learning styles and behaviors of GenZ highlight the need for a tailored teaching approach. Organizations seeking to improve financial literacy levels need to understand not only GenZ’s current levels and interest in financial topics, but also their preferred learning methods and channels. This study focuses on Portuguese GenZ and explores discrepancies between what they want and need to learn, their preferred learning styles and channels. A quantitative survey of 102 respondents, evenly split between GenZ and non-GenZ, was used to identify generational and gender differences. The results show a high level of financial literacy with a lack of knowledge about bonds. GenZ participants show strong interest in learning about savings, stocks and mortgages, favoring unimodal learning styles, particularly reading and visuals. YouTube and podcasts emerge as preferred channels for learning more about financial literacy, while social networks seem less attractive and trusted for this purpose. While interactive teaching approaches are generally attractive to GenZ, this is not the case for financial literacy. The results of the study make it possible to recommend Doutor Finanças to increase their efforts in teaching financial literacy on YouTube by adding videos with graphics and explanatory text. Content should be provided in thematic blocks and videos should also be used as podcasts and as the basis for blog posts.