Browsing by Author "Janik, Aleksandra"
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- Challenges in implementation of radical innovation : the case study of HiDonePublication . Janik, Aleksandra; Prystupa-Rzadca, KajaThe purpose of the master thesis was to uncover the challenges accompanying the creation of innovations, to discover how they affect the startup environment and to identify the one that has the greatest impact on innovation. To answer the research questions, qualitative empirical research was conducted using case study analysis of one of the startups. Therefore, the situation of Polish HiDone startup was analyzed, which after 2 years of operation in 2020 ended its activity. It seemed to be an ideal example, because it had to face many challenges, which appeared during its activity. The results of the case study showed that the challenges concern issues related to the external environment of the startup (e.g. competition) and internal (e.g. team). Challenges can occur at any stage of the startup activity, so it is important to anticipate them or identify them in order to quickly determine their best solution. Moreover, with time to go into greater detail, it turned out that the greatest challenge may appear at the very beginning and accompany the whole period of operation. This challenge is a lack of knowledge and research of the market the company is entering. It results in a lack of revenue and public acceptance of the product, and the consequences of this negligence can continue to follow the founders even after the business has ended.