Percorrer por autor "Hoang, My Linh"
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- Cultivating resilience in a volatile market : a case study of DHL global forwarding’s strategic adaptation during the global energy crisisPublication . Hoang, My Linh; Reis, RicardoThis thesis explores the strategic responses of DHL Global Forwarding (DGF), a leading player in the freight forwarding industry, to the energy disruption between 2021 and 2023. During this period, the global freight transport sector faced significant challenges, including record-high freight rates, fluctuating trade volumes, and widespread port congestion. DGF, in turn, contended with reduced freight demand and pressures on service performance. Using a qualitative case study approach that integrates secondary data with insights from interviews with senior DGF executives, this research investigates how the company leveraged its core capabilities to navigate a rapidly evolving market landscape. By fostering a culture of ownership and collaboration, embracing digital technologies to enhance visibility and operational efficiency, and prioritizing sustainability, DGF improved its service quality, employee engagement and financial performance. The findings highlight the importance of long-term strategic planning and organizational simplification in cultivating agility and resilience during periods of disruption. Although focused on a single company, the dissertation offers valuable pedagogical insights and actionable lessons for strategic management in dynamic environments.