Browsing by Author "Hartmann, Patrick Alexander"
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- A cross-cultural comparison of the Portuguese and German Generation Y in terms of power distance, uncertainty avoidance and future orientationPublication . Hartmann, Patrick Alexander; Aggarwal, IshaniThe cross-cultural literature is undecisive about the durability of previously measured national culture dimensions. There are doubts whether the scores are stable and representative in today’s globalized societies and whether these converge over time. The purpose of this study was to examine the Portuguese and German Generation Y cohort regarding their values in terms of Power Distance, Uncertainty Avoidance and Future Orientation, and compare the data with previously researched national culture scores by GLOB. Primary data was collected with a quantitative online survey. The identical GLOBE questionnaire was used to obtain the data from the Generation Y cohort. 1) The measured cultural dimension scores by Generation Y were, as hypothesized, different towards the previously obtained GLOBE scores. Interestingly, the German culture scores changed more than the Portuguese. 2) The measured cultural dimension scores of the German and Portuguese Generation Y participants have diverged, which was the contrary to the hypothesized cultural convergence. It is however unclear whether the participants can be representative for the entire Generation Y as the age group was not well distributed within Generation Y’s defined date of birth between 1980-1999. With this study, organizations can gain an understanding about the cultural similarities and differences of the Portuguese and German Generation Y cohort. To the author’s knowledge this is the first research regarding the cross-cultural comparison of the Portuguese and German Generation Y regarding the cultural dimensions Power Distance, Uncertainty Avoidance and Future Orientation.