Percorrer por autor "Elo, Maria"
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- Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?Publication . Elo, Maria; Minto-Coy, Indianna; Silva, Susana Costa E.; Zhang, XiaotianWhile diaspora networks can be instrumental for diffusion, their 'all-in-one' role has remained underexplored in international marketing management literature. Diaspora actors function as part of the channel system, diffusing ethnic products and creating the 'highway' to new markets. Globalisation has increased geographic dispersion and plurality, fostering their participation in international business as connectors. To this end, exporting firms benefit from diaspora resources while co-creating participant distribution. This mechanism - the 'invisible diaspora hand' - shapes the internationalisation processes of products and ethnic value creation on behalf of the firm. This study examines how ethnic products diffuse across borders, and how diaspora networks participate in the international diffusion and ethnic crossover process by orchestrating resources across contexts and networks. The findings contribute to advancing our understanding of product diffusion and mainstreaming, and theorising on the role of transnational diaspora in international market entry, product diffusion and international marketing.
- Should I stay or should I go?: Macau and Portuguese transnational diasporaPublication . Silva, Susana C.; Elo, Maria; Martins, Helena
- A state-of-the-art review on international strategic alliances: do we really know what we are researching?Publication . Silva, Susana C.; Elo, Maria; Larimo, Jorma; Vlačić, Božidar; Meneses, RaquelThis review explores recent literature on international strategic alliances (ISAs). Management of alliances requires a better understanding of different dimensions and components of ISAs and of their role. This review provides a state-of-the-art understanding of the concept using content analysis of 85 ISA articles. There is limited research on the concept of ISA and the components that affect the alliances’ formation, post-formation and outcome. We found notable inconsistencies in the ISA literature on the concept. This highlights the need for further structuration of the concept and the need to provide characterisation that is more coherent. This review presents implications for the definition and future research avenues for the concept, especially regarding the theory, context and the scope of ISA research. Finally, this study provides a state-of-the-art discussion that proposes critical viewpoints for future development of the concept of ISAs, their influential components and their application in research and international management.
- The role of satisfaction in labor diaspora dynamics: an analysis of Brexit effectsPublication . Elo, Maria; Silva, Susana C.; Vlačić, BožidarIn diaspora research, people's international mobility is often understood as a response to pull-push forces on an economic macro-level or as part of diasporic waves. However, labor diaspora formations are also influenced by micro-level (i.e., individual perceptions) drivers related to work per se, such as satisfaction. This explorative qualitative study takes a novel angle and focuses on the role of Portuguese nurses’ satisfaction with the evaluation of the Brexit scenario and its effects on this labor diaspora's mobility and stability. The findings illustrate that satisfaction, although affected by uncertainty, mainly relates to perceived working conditions and legislation and the possibilities to communicate with locals and other diasporans. This paper provides suggestions for future research and contributes to the development of theory on staying and human stickiness, explaining the dynamics of exit and entry in (re-)migration decision making.
- The role of satisfaction on labor diaspora dynamics: an analysis of entry and exit of Portuguese nursesPublication . Elo, Maria; Silva, Susana C.Psychology and management has acknowledged the effect of satisfaction, but in diaspora research the role that satisfaction plays in international mobility is understood mainly on economic macro-level. However, when labor diasporas, economic clusters and other hot spots emerge, they are not following only economic indicators but also individual level drivers. International migration consists of mobile individuals who decide when and where to enter and why to leave while the infrastructure and institutional framework provide the settings for their decision making and comparison. Pull and push forces have been identified, but their explanatory power is more dominant during the preand nascent phases of migration. A good example of this movement is Portugal, a peripheral European country, recently intervened by IMF that suffered the deepest effects of Great Financial Crisis (GFC), namely in a specific professional group: nurses. What makes Portuguese nurses to leave their country and become labor diaspora and stay labor diaspora? This explorative qualitative study is among the first that focuses on the role of satisfaction and its effects on labor diaspora mobility and stability. The findings illustrate that satisfaction relates to good working conditions and wages, but also to the possibilities to communicate with locals and other diasporans, and to the family situation. When this perceived satisfaction is lower than the expected satisfaction after migration the probability of migration is high, but when the difference is inexistent or negative migration will not take place. The study contributes to the discussion on contemporary labor diaspora and brain circulation. It provides in-depth understanding to the dynamics of this form of labor diaspora from empirical research and provides propositions and suggestions for future research.
- Who creates international marketing agility? Diasporic agility guiding new market entry processes in emerging contextsPublication . Elo, Maria; Silva, SusanaInternational marketing agility is a crucial dynamic capability in international business. The purpose of this article is to examine who creates it and how exporters and partners leverage diasporic agility. We employ case study research on two diaspora entrepreneurs acting as ambidextrous strategic channel partners and playing a central role in guiding the exporter to new markets. In both cases, the role of the diaspora entrepreneurs as channel partners was decisive in providing multistage agility for the exporter while employing their specific market drive and understanding as a source of competitive advantage. While the exporters concentrated on their core business, the partners sensed, seized, and reconfigured resources to enable market entry and growth under culturally and politico-economically demanding conditions. The diasporic understanding of the markets was a unique form of this agility and fundamental for the right strategies and an exporter's international marketing. Diaspora channel partners facilitated entry and lowered the cost of international marketing by providing advanced and more locally legitimate knowledge, fostering ambidexterity. We contribute to the conceptualization of the role of diaspora as an international marketing agility actor.