Browsing by Author "Carvalho, Beatriz Oliveira Brotas de"
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- How to differentiate a relocation business based on product-personalization?Publication . Carvalho, Beatriz Oliveira Brotas de; Xavier, RuteThis thesis explores the growing trend of expatriates, individuals living outside their home countries, and the thriving opportunities it brings to companies positioned in the relocation market. More specifically, this thesis addresses the lack of personalized services for expats and their families during the relocation process and highlights the need for tailored solutions. Despite the significance of personalization, limited research exists on its impact on expats' relocations. As such, this thesis employs both quantitative data and qualitative data (market analysis of relocation agencies), in an attempt to formulate recommendations for a comprehensive relocation business plan. Our findings reveal that dedicated move coordination and personalized services significantly affect trust, willingness to recommend, and repeat usage of relocation agencies. Participants who utilized such agencies expressed greater concerns about social and cultural integration, job adaptation, finding schools, adapting to a new culture, and language barriers. Moreover, income and education levels influenced the utilization and importance of relocation agency support. In conclusion, this work sheds light on the crucial role of personalization in relocation businesses, offering valuable insights for startups seeking to effectively cater to the expatriate market. It underscores the need to prioritize client-centric approaches to enhance expats' relocation experiences.